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Lieutenant of Dol Guldur
Mithlond
Feb 5 2014, 10:26pm
Post #1 of 55
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Final Spurt: The Box Office of DOS
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So we have reached the February and DOS is still in cinemas and still makes a little bit of money. Japan and China are still there which makes 1.477 billion potential viewers. I think it's certain that DOS won't reach the 1 billion mark but it's still possible to pass the $950 million and that would be still a very, very nice number for Peter, Warner and all team members. And to have some of the latest numbers:
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Total gross United States after 54 Days:
$254,497,516
Total gross United States after 54 Days (AUJ):
$296,541,937 (-$42,044,421)
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Total gross United States:
$254,497,516
Total gross United States (AUJ):
$303,003,568 (-$48,506,052)
Total gross United States (FOTR):
$315,544,750 (-$61,047,234)
Total gross United States (TTT):
$342,551,365 (-$88,053849)
Total gross United States (ROTK):
$377,845,905 (-$123,348,389)
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Total gross Worldwide:
$854,797,516
Total gross Worldwide (AUJ)
$1,017,003,568 (-$162,206,052)
Total gross Worldwide (FOTR)
$871,530,324 (-$16,732,808)
Total gross Worldwide (TTT)
$926,047,111 (-$70,249,595)
Total gross Worldwide (ROTK)
$1,119,929,521 (-$265,132,005)
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So after seeing these numbers I guess it's possible that DOS will be the film with the lowest numbers inside the United States but worldwide it will definitely pass FOTR and perhaps even TTT. And again... these are numbers other filmmakers and studios would kill for. 5 movies which made together $4,792,308,040... that's incredible! And remember TABA will be there in less than a year and I guess the better reviews for DOS, hopefully better weather in the U.S. and the fact that it will be our last cinematic journey to Middle-earth (at least for a long, long time) will help the movie to reach the 1 billion.
"There is only one Lord of the Ring, only one who can bend it to his will. And he does not share power."
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QueenCirce
Nevrast
Feb 5 2014, 10:57pm
Post #2 of 55
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For any ONE film to reach almost a billion dollars is CRAZY. and PJ and Team should be sooo happy with this.
Also the reason ti didn't make as much as AUJ , in my humble opinion, was that A LOT of mainstream cinema goers felt AUJ was slow and boring..... which then slightly lessened interest in seeing the second one.... and the reason AUJ was because it was 10 years since there had been a middle earth film, and the buzz and build up and hype really helped it.
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Bombadil
Gondolin
Feb 5 2014, 11:28pm
Post #3 of 55
(2700 views)
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Mac, when does it Open in China & Japan?//
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macfalk
Doriath
Feb 5 2014, 11:40pm
Post #4 of 55
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I predict around 935 million. //
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The greatest adventure is what lies ahead.
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macfalk
Doriath
Feb 5 2014, 11:40pm
Post #5 of 55
(2681 views)
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21 feb in China, 28 feb in Japan //
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The greatest adventure is what lies ahead.
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ghost_matt
Ossiriand
Feb 5 2014, 11:45pm
Post #6 of 55
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They stopped showing it in HFR and 3D after only a week and a half
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in my area. I would have seen it many more times if it was still showing in 3D, and 2, if it wasn't already coming out on blu ray in only a month or two. I know it wasn't PJ's or New Line's decision to pull the 3D, but I think that's what "killed" it (it still made an insane amount of money regardless).
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Glorfindela
Doriath
Feb 6 2014, 12:53am
Post #7 of 55
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That may be the case in the United States
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Viewers there may have found AUJ 'boring'. However, many people I know think that AUJ is just a better film in terms of pacing and emotional content, hence its higher worldwide box-office numbers. I think it's totally wrong to blame AUJ or the weather for that matter for DoS's worse performance at the box office. Had AUJ not been generally liked worldwide a lot it would not have achieved the massive DVD sales it did.
For any ONE film to reach almost a billion dollars is CRAZY. and PJ and Team should be sooo happy with this.
Also the reason ti didn't make as much as AUJ , in my humble opinion, was that A LOT of mainstream cinema goers felt AUJ was slow and boring..... which then slightly lessened interest in seeing the second one.... and the reason AUJ was because it was 10 years since there had been a middle earth film, and the buzz and build up and hype really helped it.
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Brethil
Gondolin
Feb 6 2014, 12:56am
Post #8 of 55
(2627 views)
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Thank you for this Lieutenant! //
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Have an idea relating to the world of JRR Tolkien that you would like to write about? If so, the Third TORn Amateur Symposium will be running in the Reading Room April, 2014. *The Call for Submissions is up*!
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Ham_Sammy
Dor-Lomin
Feb 6 2014, 1:59am
Post #9 of 55
(2664 views)
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It was WB's craptastic marketing including the failure to capitalize on anciallary markets like toys etc, their failure to do much promotion at all until 30 days out, eschewing Comic Con because it's "overrated" in terms of value etc., the terrible posters that focused on Tauriel and the elves and so on.
The film was still a huge success (so it won't make 1B. Cry me a river. It's still a huge success world wide at over 900M). But any failure is WB's short sighted marketing.
Oh and let's not forget the horrific LA premiere which was nothing short of terribly done. Berlin was much better.
Thank you for your questions, now go sod off and do something useful - Martin Freeman Twitter chat 3/1/13
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Annatar598
Nargothrond
Feb 6 2014, 2:30am
Post #10 of 55
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it was the sequel to The Return of the King.
Any sequel to The Return of the King would automatically do amazing numbers.
But AUJ was undoubtedly a crowd-pleaser. Hopefully DOS will beat the DVD sales this year *fingers crossed*
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Avandel
Gondolin
Feb 6 2014, 2:44am
Post #11 of 55
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Had a strong showing in my area
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Held at the IMAX and in HFR in my area for weeks and my showings had good attendance for the most part - and it WAS the number one film in America. Plus I don't think a film titled the Hobbit w. general audiences is ever going to attract the same numbers as a film called Lord of the Rings. And WB didn't fall over themselves marketing the film.
And, for the U.S., there WAS the weather factor. I know a lot of us who come from colder U.S. areas know how to deal with it, but still in certain sections of the country it was pretty unpleasant, especially if you are thinking about a repeat viewing and the roads are bad. Some of the temperatures we had from the polar blasts were insane.
If this movie makes 950 million worldwide to me that's close enough to the billion ballpark to be happy for PJ & co. In the end it doesn't matter, but a nice profit SOUNDS good and it won't hurt my favorites in these movies re their careers - as I wish them well for all the joy they brought by doing a fantastic job, more than I ever imagined.
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simplyaven
Hithlum
Feb 6 2014, 4:00am
Post #12 of 55
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trilogy and especially with the first two movies as farthest in time should take into consideration the prices and the inflation to be correct. If we take these two factors into consideration, we'll understand why the numbers were so amazing then, TEN years ago. It also shows how many more people saw the LOTR movies as the prices of tickets were lower. A correct comparison should turn the "then" money into "now" money considering inflation, aside from the difference in the tickets' prices.
Middle earth recipes archive
I believe
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Annatar598
Nargothrond
Feb 6 2014, 4:45am
Post #13 of 55
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Excellently put. The film makers brought to life a childhood obsession of mine that began 53 years ago. I'm so lucky to still be around!
It should encourage you to know (you probably already do) that anything these movies make after AUJ made $600-$700 (rough marketing costs inclusive) is PURE profit. And that is a ton of profit!
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ghost_matt
Ossiriand
Feb 6 2014, 5:04am
Post #14 of 55
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some people (like myself) who saw each LOTR movie 5-6 times in the theater are now older, have kids, and bills to pay. When I saw LOTR I was living with my parents and could afford it. I've only seen the two Hobbit movies two times each in the theater. I would have loved to go see them more, but it's hard with kids and a tight budget.
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patrickk
Nargothrond
Feb 6 2014, 7:27am
Post #15 of 55
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...between China and Japan. Could be but depends on the dragon factor. The Chine poster is the DRAGON.
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Arannir
Doriath
Feb 6 2014, 11:42am
Post #16 of 55
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As, imho... it should have been for the rest of the world.
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All good stories deserve embellishment."
Praise is subjective. And so is criticism.
"I am afraid it is only too likely to be true what you say about the critics and the public. I am dreading the publication for it will be impossible not to mind what is said. I have exposed my heart to be shot at."
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Glorfindela
Doriath
Feb 6 2014, 1:32pm
Post #17 of 55
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I absolutely agree with you, H-S
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The marketing for the film was terrible. As a collector of LotR cards, I can well remember the enormous amount of promo material that was released for these films. (I decided to focus on cards because of space issues, and also because I like ephemera.) Apart from the Topps and Decipher card sets, I have promo sets from many countries, including the UK, New Zealand, Australia, the US, France, Belgium, Spain, Germany, Taiwan, Japan, Thailand, Brazil, Mexico, Sweden, Poland, Hungary, the Czech Republic and China. There were some gorgeous phone card sets like the one for FotR New Zealand as well as things like the attractive Lays cards from Poland and the Popitas cards from Spain (challenging to complete). For DoS I can only think of a set of 3D promo cards from Germany, and there is also allegedly a card set coming from a card company (not promo cards).
The comic-book ninja elf promotion for DoS was also terrible, as you mention completely divorced from the Hobbit, and featuring none of the key characters involved in the story (Bilbo, Thorin and Gandalf).
It is no wonder that DoS has 'failed' (relatively) in fact I think it is amazing that it has done as well as it has, given the circumstances.
It was WB's craptastic marketing including the failure to capitalize on anciallary markets like toys etc, their failure to do much promotion at all until 30 days out, eschewing Comic Con because it's "overrated" in terms of value etc., the terrible posters that focused on Tauriel and the elves and so on.
The film was still a huge success (so it won't make 1B. Cry me a river. It's still a huge success world wide at over 900M). But any failure is WB's short sighted marketing.
Oh and let's not forget the horrific LA premiere which was nothing short of terribly done. Berlin was much better.
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simplyaven
Hithlum
Feb 6 2014, 3:25pm
Post #18 of 55
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I see your point but there are other young people to replace us in this calculation. While we may not go 5 times to the theatre, there is no reason those who are like we were then to not go, except if the movies are not raising the same interest. Generations change but the population of Earth is growing, not diminishing.
Middle earth recipes archive
I believe
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Elessar
Doriath
Feb 6 2014, 4:16pm
Post #19 of 55
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950-965 million. If it does really well in China and Japan. This is still making a ton of money and a total success. Sure there will be people who gloat that this film didn't make a billion for whatever reason, but I don't care to be honest. I love the movie and am glad that in the end it was a success.
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The Grey Pilgrim
Menegroth
Feb 6 2014, 5:12pm
Post #21 of 55
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Would love to see it break $1 Billion; but I think that's just out of reach at this point. But there's still "There and Back Again!" to do some heavy lifting 
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Ham_Sammy
Dor-Lomin
Feb 6 2014, 5:22pm
Post #22 of 55
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Well it's not a failure by any stretch to me
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But it didn't do as well as I wanted it to and I blame the marketing for that pure and simple. There's little feeling of fan invovlement in these films this time around. Last time New Line openly engaged the fans. They got all out of LOTR that they needed to and it was fun. Oddly I feel no sense of real fun this time. Don't get me wrong. I love the films. I just feel somewhat distanced this time and that to me is all WB.
I will be there with bells on for TABA and I will watch many, many times thankful that it was brought to the screen by someone and my life is fulfilled. But the marketing has been terrible. They relied on, and got, the loyal fans who will go anyway. That's fine I guess. It's just not very much fun. Saved me some money though. I have bought almost nothing Hobbit related.
Thank you for your questions, now go sod off and do something useful - Martin Freeman Twitter chat 3/1/13
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shadowdog
Nargothrond
Feb 6 2014, 5:54pm
Post #23 of 55
(2360 views)
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I would assume AUJ and DOS will make more money as they are rereleased in the US ahead of the TABA like they did with FoTR and TT ahead of RoTK. Don't know if they will do that around the world?
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patrickk
Nargothrond
Feb 6 2014, 8:25pm
Post #25 of 55
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The marketing focussed on different characters for different countries
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...here (in Oz) the main posters were one of Gandalf and one of Bilbo, in Sweden it was Beorn, and in China it is Smaug. I suspect where you are, to you they picked wrong; but the global marketing was more nuanced, and that is where 70% of the income is.
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