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Welsh hero
Gondor
Dec 21 2013, 8:26am
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Box office update
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Box office is now at $231,445,417
Domestic: $96,045,417
Forgein: $135,400,000
-Irfon
Twitter: @IrfonPennant
middle earth timeline FB: https://www.facebook.com/MiddleEarth1
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Estel78
Tol Eressea
Dec 21 2013, 9:26am
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Early numbers put DOS at around $8.5m on Friday in North America
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That number will probably change a little bit when more refined numbers get posted but it looks like we are looking at a $30m - $32m weekend, a 2nd weekend drop right around AUJ's. So much for $40m or even $45m... Would have been great but i knew it was wishful thinking.
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morgoth834
Bree
Dec 21 2013, 9:33am
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Disapointing numbers. I was hoping it would break 300000 domestic. Doesn't have a chance now.
I kill where I wish and none dare resist.
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Welsh hero
Gondor
Dec 21 2013, 9:36am
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Only been out a week. IF early friday numbers are correct, it will be over a 100,000,000 in one week.
-Irfon
Twitter: @IrfonPennant
middle earth timeline FB: https://www.facebook.com/MiddleEarth1
(This post was edited by Welsh hero on Dec 21 2013, 9:41am)
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Cirashala
Valinor
Dec 21 2013, 9:37am
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due to the fact that the United States is having VERY nasty weather through over half the country right now- thunderstorms, tornado watches, massive snowstorms....
When the weather clears I bet you will see the numbers pick up 
Race is meaningless. We all bleed red-no matter who or what we are. What matters is the heart. For each race has those with good hearts and those with bad hearts. You have a good heart. You do not deserve to die.
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Eadignes
The Shire
Dec 21 2013, 10:33am
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My friends and family have a middleearth december moment and all go to see the new movie , when one is on of course!
This movie is the first one they were disappointed in, they went to see lotr trilogy many times at the cinema and also auj.
Out of 12 of us only one stated they wanted to see it again (note 10 out of 12 have never picked up a tolkien book).
The average score was 7/10 , Auj scored 8/10 , but if you took out smaug and martin freeman the average was 5/10.
I asked them why they felt this way, the answer that they all seemed to have was it had no heart and dos seemed to be no different than any other blockbuster.
They did not hate it and they did not love it !
(This post was edited by Eadignes on Dec 21 2013, 10:37am)
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Pipe Dream
Gondor
Dec 21 2013, 11:01am
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Don't be sad. That is nothing but pure profit...
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...and they have another film and two extended editions to release yet. AUJ already covered the bills. This is all going to the First Mountain Bank of Erebor. 
"There is a long road yet," said Gandalf. "But it is the last road," said Bilbo.
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Glorfindela
Valinor
Dec 21 2013, 11:04am
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And the international figures have STILL not been adjusted
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They are dated 15.12 and do not take into account this last week's takings. 
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Estel78
Tol Eressea
Dec 21 2013, 11:18am
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Well, again, it's not about what the studios earn...
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It's more about how many people see the movies. The franchise's declining popularity (at least in the USA) is kinda sad to see.
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Bombadil
Half-elven
Dec 21 2013, 11:23am
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This is a WorldWIDE Release that is no WAY
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American-Centric...
Australia has NOT got it yet (12/26/13)!
CHINA..not for another Month or More.(feb, 2014)..
China invented the concept of..
& LOVES Dragons!
(as well as Japan, The Phiilipines,
Java, Taiwan,& South Korea, etc.)
South America
(Argentina, Bolivia, Brazil, Columbia..PERU etc)
also Loves Tolkien..
Those release dates & figures
will be a Boom @ the Box Office!
Any numbers from Mexico, Costa Rica. Panama YET?)
Relax your NUMB..numbers
ARE your neighbors a cross-section
of the World,
ARE they?:)
AUJ hit 1Billion
March 3rd, 2013
SO for Bomby
WHEN DoS hits 1 Billion+...(and Bomby is sure it will)
THAT Date is the True Indicator
weather it is a success...
WHY people are ...
Freakin' about
Figures @ the Box Office is... jus'so
Funny
(This post was edited by Bombadil on Dec 21 2013, 11:32am)
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Estel78
Tol Eressea
Dec 21 2013, 11:24am
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That's just the way it is with international figures
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Most of the time.
That's why i rather don't post daily worldwide updates. It can be misleading for people that don't know box office.
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Estel78
Tol Eressea
Dec 21 2013, 11:59am
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But i always question the point of such posts. Was it to point out that the film hasn't opened in every market yet? I think people that have followed AUJ's run know this already.
The dragon factor is negligible. So far it's not doing much better than AUJ in Asia.
DOS might finish with around $260m in North America so it needs to do about $25m more in markets other than North America compared to AUJ in order to hit $1 billion, which is certainly possible but so far, taken as a whole, it doesn't seem to be doing any better, it's pretty much mimicking AUJ's run internationally. $25m is a small enough number that an overperformance in a few mid-tier markets would be enough, so yeah, again, it's possible but i wouldn't be surprised if it misses $1 billion.
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Glorfindela
Valinor
Dec 21 2013, 12:50pm
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What's the point in the negativity about this issue?
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Anything north of $800 (add on appropriate number of noughts) would be very pleasing, as far as I'm concerned.
From what I can see, US general audiences don't appreciate foreign films with foreign themes, which The Hobbit essentially is (rightly so, in my view). They most probably don't appreciate or know about the various accents used, which add so much to the charm of the films. They seem most interested in things like Marvel comic-book films, which are full of American references, contain largely American actors and follow a certain box-ticking formula in this respect.
(This post was edited by Glorfindela on Dec 21 2013, 12:53pm)
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glor
Rohan
Dec 21 2013, 1:43pm
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The Box office does count especially as, Warners global distribution is handling most of the non-USA box office thus making the WB bean counters happy.
The LOTR trilogy broke records for international BO, and the percentage taken from the non-North American market, the world of M-E on film is not one that relies on North American box office to pay it's way unlike many of the current Marvel films.
It's interesting how films like the first Hunger Games and the latest Thror outings have been talked about as having disappointing international box office. Perhaps this is because when blockbusters have 150 million to 200 billion US dollar budgets before marketing, USA cinemagoers alone are no longer enough to make a decent profit unless, one has an Avengers style hit. International box office is no longer a sideshow for the studios but a major contributor to their coffers hence, studio's major global distribution arms to keep as much money as possible in house.
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Dame Ioreth
Tol Eressea
Dec 21 2013, 2:20pm
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I would the weather is probably more of a problem
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than the lack of finesse of American audiences to appreciate something "foreign". Besides, I would say Middle Earth, being fantasy, is probably foreign to most, accents or not. (And I'm an American Anglophile, for the most part.)
Right now in the US, stores are struggling to reach sales projections due to people spending less this year. There's a lot of uncertainty in people's bank accounts right now. Weather is playing a big part too. Folks just aren't out as much as last year.
Warner Brothers didn't put as much effort into promoting this film (at least in my area) as Lionsgate put into the second installment of The Hunger Games and I think that played a part in the lower viewership. Promotional aspects like double features dribbled out after the fact in some places. Even the LA premiere had a slap-together quality to it compared to Berlin.
It's a lot of things coming together that have this movie off to a slower start than some would want but as Bomby says, it'll do just fine.
Where there's life there's hope, and need of vittles.
― J.R.R. Tolkien, The Lord of the Rings
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Estel78
Tol Eressea
Dec 21 2013, 3:00pm
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Sorry but that sounds like excuses
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A lot of winters have snow storms in some parts of the country and just recently people spent (or will spend) $400m on Catching Fire and Frozen looks to be heading for $300m so people are still seemingly in the spending moot, at least when it comes to cinema. As for promotion, i'm sure it was on a similar level than AUJ.
I do agree (with other users), however, that fantasy in general is less popular in the US than comic book heroes (in Europe it's the other way round) but LOTR still did mighty fine. Hobbit just doesn't catch on with audiences as much and as far as i'm concerned, understandably, it just isn't as good. Before someone jumps in and accuses me of something, i'm not saying the movies are bad and they deserve what they get, not at all, i still like them (warts and all) and i had hoped for a better reception.
(This post was edited by Estel78 on Dec 21 2013, 3:04pm)
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Dame Ioreth
Tol Eressea
Dec 21 2013, 3:15pm
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Of course they are excuses or maybe a better word - reasons.
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That's what people are experiencing.
The weather is a factor. I work as a pharmacist but for a national chain big box store. Sales are down all over the northeast in very large markets because of the weather. We've been tracking it day-by-day.
All I'm saying is that people are choosing what to spend on more carefully and The Hobbit movies may be #2 instead of #1 on the list. Comic book character are very big here. They are in Japan too. But WB pushed The Hobbit magnitudes less than other studios did for the marketing for The Avengers or Catching Fire or even Frozen. They just didn't put a whole lot of effort into this movie in the US compared to what other studios put into their "blockbusters." That's not a cultural thing, that is a studio choosing to let the movie sell itself. I would say that points to a rather robust Fantasy fandom. But that is just my opinion.
Where there's life there's hope, and need of vittles.
― J.R.R. Tolkien, The Lord of the Rings
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shadowdog
Rohan
Dec 21 2013, 3:19pm
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box office figures only get updated weekly. Will get new numbers tomorrow.
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Escapist
Gondor
Dec 21 2013, 3:27pm
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The weather continues to be terrible here. I cut out/short one regular weekly hang-out this week because of it and saw a dozen cars in the ditch yesterday.
I know of two people that probably would have seen it with me the last time that I went - but they are literally working so much these days that we don't see them anymore like we used to (and when we do they tend to come late and leave early). It may also be related to the job market picking up in the U.S. recently - that makes a week night showing much less favorable (or for some people who are working seasonal jobs - it just won't work out until after the holidays are over). Strangely, American culture tends to encourage workaholism and the economy picking up may add a few bucks to the wallet but robs people of the time they need to spend late nights (3 hours or more) at a movie.
But I think it is too early to tell. I still suspect that DoS will stick around a bit longer in the theaters because I know of several people this time around who haven't seen it yet but seem interested (they are just legitimately too busy and the weather doesn't help).
Nonetheless, I would be surprised (but not overly surprised or shocked) if DoS doesn't do as well in the U.S., period. It seems to be trending that way right now for sure - can't argue with the facts. Comparing to HG:CF seems to make sense but none of the people that I know who missed DoS chose to go to that one instead. I think HG:CF is just capitalizing on a demographic that has more time and disposable income (high school kids).
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Salmacis81
Tol Eressea
Dec 21 2013, 3:32pm
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...about American audiences being more into comic-book stuff, which is kind of a shame IMO. While I've enjoyed a few of the comic-book movies, there's no real story or character development behind any of them. My "circle" of friends are mostly Tolkien geeks and couldn't give a toss about comic books, but in my experiences a lot of casual American movie-goers find Tolkien too complex and meandering for their tastes.
With that said, it seems like the majority of the actors in these comic-book movies are non-Americans.
(This post was edited by Salmacis81 on Dec 21 2013, 3:35pm)
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demnation
Rohan
Dec 21 2013, 3:44pm
Post #21 of 50
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The movie will do well regardless
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but the series' declining popularity in the US is evident. It was evident with AUJ, which "only" made about 300M in the US- less than any of the LOTR films.
Without the high and noble the simple and vulgar is utterly mean; and without the simple and ordinary the noble and heroic is meaningless
As far as any character is 'like me' it is Faramir–except that I lack what all my characters possess: Courage.
A small knowledge of history depresses one with the sense of the everlasting mass and weight of human iniquity
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demnation
Rohan
Dec 21 2013, 3:48pm
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about letting the film sell itself. Warner has probably learned by now that all of the people interested in seeing the film most certainly know of its existence and are probably planning to go see it.
Without the high and noble the simple and vulgar is utterly mean; and without the simple and ordinary the noble and heroic is meaningless
As far as any character is 'like me' it is Faramir–except that I lack what all my characters possess: Courage.
A small knowledge of history depresses one with the sense of the everlasting mass and weight of human iniquity
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Glorfindela
Valinor
Dec 21 2013, 3:51pm
Post #23 of 50
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Yes, I agree about the marketing
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I think that the marketing until about a month before the film opened was really peculiar. It was all about the two Elves, which were new characters, and their inclusion really annoyed some people (I was one of the most vociferous of the complainers).
After I saw the film I thought Tauriel was excellent – she conveyed emotions really well, proving that Lily can act, and moved gracefully – but I hated the idea of her during the marketing campaign.
Legolas is another matter, however. He was given far too much screen time and didn't really do anything, except a whole lot of silly CGI stunts. Waste of space that could have been used to portray more Beorn and other characters, and to slow the film down a bit. His looks were very bad. Not exactly a good marketing tool, as far as I'm concerned.
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Glorfindela
Valinor
Dec 21 2013, 3:55pm
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DOS is perhaps too complex for the viewers of the comic-book films (video-game enthusiasts?), and they don't care for character development, favouring non-stop action rather than depth. I suppose PJ did try to up the action by extending Legolas's role, but in my view this did not work.
...about American audiences being more into comic-book stuff, which is kind of a shame IMO. While I've enjoyed a few of the comic-book movies, there's no real story or character development behind any of them. My "circle" of friends are mostly Tolkien geeks and couldn't give a toss about comic books, but in my experiences a lot of casual American movie-goers find Tolkien too complex and meandering for their tastes.
With that said, it seems like the majority of the actors in these comic-book movies are non-Americans.
(This post was edited by Glorfindela on Dec 21 2013, 3:56pm)
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Glorfindela
Valinor
Dec 21 2013, 3:59pm
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My family have had exactly the opposite reaction!
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My sister wants to see it again soon – and it is unheard of for her to do so with any other film.
(I, of course, plan to see it once a week until it finishes at cinemas. Such a gorgeous film.)
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