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Lily Fairbairn
Half-elven
Sep 24 2013, 2:54pm
Post #1 of 13
(1245 views)
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The Hobbit used to advertise a credit card
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My son is in France right now, and took this photo of an advertisement for a credit card. The words read, more or less, "With the card WE LOVE CINEMA you’ll never finish profiting from the movie." (If anyone who speaks better French than I do would like to correct my translation, please do.)
Hmmm.
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Brethil
Half-elven
Sep 24 2013, 6:28pm
Post #3 of 13
(731 views)
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Was wondering the same thing! //
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Is there a Tolkien topic that you have wanted to look into more deeply, and write about your thoughts on it? If so, we'd like to hear from you for the next TORn Amateur Symposium- coming in November. Happy writing!
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DanielLB
Immortal
Sep 24 2013, 6:32pm
Post #4 of 13
(760 views)
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The end of Gandalf's character ...
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Since Galadriel is the strongest in all of Middle-earth, and she carries him away?  
I'm guessing it has something to do with the card itself, rather than the films. "The end of paying extortionate prices for theatre tickets?"
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Lily Fairbairn
Half-elven
Sep 24 2013, 6:32pm
Post #5 of 13
(741 views)
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...that the "The End" indicates that if you have the credit card then the movie will never end for you, you'll get a rebate for using it to buy movie tickets or something like that.
Using the font and Gandalf and all seems pretty crass, but that's marketing for you. I assume Visa paid a considerable fee for the privilege of using the imagery.
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arithmancer
Grey Havens
Sep 24 2013, 6:44pm
Post #7 of 13
(726 views)
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Your translation is correct as far as meaning.
http://www.noodls.com/view/4DB78E86A7F7C00DD87E76E0F25D5C9A1CFFAD2C
Is a (French) article describing the new card in more detail, Apparently cardmember benefits include access to a website which will have some exclusive film-related content (like interviews and extra scenes) and contests to win things like tickets to premieres, DVDs, and film-related merchandise. The card with partner with 10 movies per year to provide these benefits. (Presumably, one of the 10 movies in the coming year is DoS...)
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Brethil
Half-elven
Sep 24 2013, 6:52pm
Post #8 of 13
(710 views)
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(*chuckling ridiculously*) Oh very good Daniel...
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Would be ironic if it offered a discount at jewelry stores too. 
Is there a Tolkien topic that you have wanted to look into more deeply, and write about your thoughts on it? If so, we'd like to hear from you for the next TORn Amateur Symposium- coming in November. Happy writing!
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Lily Fairbairn
Half-elven
Sep 24 2013, 7:44pm
Post #10 of 13
(684 views)
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It sounds like a pretty good deal for someone who's really into movies. Now if someone here on TORn will take out the card, get access to the extra material, and share with the rest of us....
I wonder if this offer will be available in other countries.
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Lightfoot
Rivendell
Sep 24 2013, 7:53pm
Post #11 of 13
(690 views)
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ars that the words "The End" are breaking apart. If so then maybe that means that the release of The Hobbit is not the end of the profits for the card holder? Just an idea...
Faithful servant yet master's bane,
Lightfoot's foal, swift Snowmane
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patrickk
Rohan
Sep 24 2013, 9:42pm
Post #12 of 13
(648 views)
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It is a short statement about the credit card followed by The End i.e the end of the statement which is a play on film endings where in the old days 'the end' came up. In countries where irony is used a lot (not so much the US) as a device the term 'the end' is used from time to time at to conclude short statements, in an ironic or slghtly sarcastic way (i.e. a statement of the bleeding obvious).
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Mr. Arkenstone (isaac)
Tol Eressea
Sep 24 2013, 10:19pm
Post #13 of 13
(729 views)
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Gandalf looking towards the revealed Necromancer END credits
The flagon with the dragon has the brew that is true!
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