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N.E. Brigand
Gondolin
Nov 21 2012, 4:59am
Post #1 of 2
(713 views)
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Hobbit film partnership with National Wildlife Federation.
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In the December/January issue of National Wildlife, the magazine of the National Wildlife Federation, I was surprised to see a Hobbit advertisement on the inside front cover, and then on page 48, this:
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Educational Partnership
YOUR UNEXPECTED JOURNEY WITH NATURE
Stunning imagery of new Peter Jackson film to inspire greener shires
NWF is teaming up with Warner Bros. Pictures, New Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM) for the Academy Award-winning filmmaker Peter Jackson's The Hobbit: An Unexpected Journey, the first in a trilogy of films adapting the enduringly popular novel The Hobbit by J.R.R. Tolkien. The film opens in theaters December 14.
As the education partner for the film, NWF will encourage students and adults to take actions to "green their shires," or their own communities, through NWF programs such as Certified Wildlife Habitat. "We hope the popularity of the film series and the themes of courage and nature's beauty will inspire moviegoers and Tolkien fans to do something to make our Earth a greener place," says Carey Stanton, NWF's senior director for education.
Download NWF's official movie poster and educator guide and learn about contests and other fun activities you can do now at www.nwf.org/thehobbit. To preview the trailer and for more information about the film, visit www.thehobbit.com.
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Discuss Tolkien's life and works in the Reading Room!
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How to find old Reading Room discussions.
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dernwyn
Forum Admin
/ Moderator
Nov 21 2012, 11:10am
Post #2 of 2
(444 views)
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Taking advantage of quite an opportunity!
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That's a clever way to garner more interest in their cause. And something which might be more amenable to the Tolkien Trust than certain other endeavors!
Thank you for the link! 
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"I desired dragons with a profound desire"
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