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Owain
Dor-Lomin
Nov 20 2012, 4:27am
Post #1 of 10
(984 views)
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The Tolkien Estate is sueing Warner Bros. for $80 million.
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This has nothing to do with Peter Jackson or any of the movie production but specifically is aimed at the merchandising.
They are aiming the lawsuit at Digital Media and Casino's who have abused the licensing agreement.
Here's the Deadline Article.
http://www.deadline.com/...en-estate-publisher/
Here is the legal complaint.
http://www-deadline-com.vimg.net/...it__121120024937.pdf
Middle Earth is New Zealand!
"Question everything, embrace the bad, and hold on to the good."
(This post was edited by Owain on Nov 20 2012, 4:28am)
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SirDennisC
Gondolin
Nov 20 2012, 4:45am
Post #2 of 10
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This looks like it could take awhile to resolve.
For the record I don't like the idea of LOTR themed online gambling or physical slots even.
(This post was edited by SirDennisC on Nov 20 2012, 4:46am)
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Owain
Dor-Lomin
Nov 20 2012, 5:06am
Post #3 of 10
(751 views)
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Yeah I can understand their displeasure...
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at seeing exploitation.
It seems their issue is directly with new media (digital games/apps etc.) and gambling.
Middle Earth is New Zealand!
"Question everything, embrace the bad, and hold on to the good."
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Tigero
Ossiriand
Nov 20 2012, 2:22pm
Post #5 of 10
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HAHA, you get what you pay for, WB
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Awesome, I am all against overmerchandising and these greedy companies, for once they are the ones paying the bills. It's very good that Tolkien Estate takes action against this sort of discreditable profit BS Warner Bros. is farming.
I mean, don't you think it's degrading the whole Tolkien's works' reputation that they sell all kinds of junk in the name of these masterpieces. And even worse, take legal action against completely innocent things like the MERP, wich might even keep up the fans' interest while big companies are fighting for money. Absolutely noone has ever bought or will buy Skyrim for only one mod, and if would i don't think it will hurt in WB's purse...
Pessimists have no disappointments.
(This post was edited by Tigero on Nov 20 2012, 2:24pm)
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dormouse
Gondolin
Nov 20 2012, 3:12pm
Post #6 of 10
(654 views)
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I think they have a good case....
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... morally, at least, for what they're arguing. Attaching Tolkien's name and work to online gambling is tacky and inappropriate. There should be a line drawn somewhere.
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imin
Doriath
Nov 20 2012, 3:31pm
Post #7 of 10
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I hope they can get all they ask for from WB who seem to be bullies.
I dislike the amount of merchandising that is being done - i understand it will most likely make more money for WB than the films themselves - as is the case with Star Wars but i dont like it - most of it is tasteless and tacky.
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Rolfina
Ossiriand
Nov 20 2012, 5:04pm
Post #8 of 10
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I was looking at Elbenwald.de today, the bedsheets, the cuddly pillows for Kili and Thorin, the alarm clocks, plush figurines, bobble heads, mugs, it is all just so over the top.  WHO buys this stuff? A collectible figure or a weapon or jewelery replica I get, but this?
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Sam20
Menegroth
Nov 20 2012, 5:43pm
Post #9 of 10
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They'll create and use whatever can be sold
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That's the marchandising these days. They have commercialized the Hobbit and even LOTR into money-making machines. When I saw all the promotions that they made for the films on Hobbit day I was disgusted.
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