Our Sponsor Sideshow Collectibles Send us News
Lord of the Rings Tolkien
Search Tolkien
Lord of The RingsTheOneRing.net - Forged By And For Fans Of JRR Tolkien
Lord of The Rings Serving Middle-Earth Since The First Age

Lord of the Rings Movie News - J.R.R. Tolkien
Do you enjoy the 100% volunteer, not for profit services of TheOneRing.net?
Consider a donation!

  Main Index   Search Posts   Who's Online   Log in
The One Ring Forums: Tolkien Topics: Main:
News story: Hobbit tourism scatters more of Tolkien's magic across New Zealand

Ataahua
Superuser / Moderator


Oct 13 2012, 8:23pm


Views: 514
Shortcut
News story: Hobbit tourism scatters more of Tolkien's magic across New Zealand Can't Post

This bit caught my eye:


Broadly, New Zealanders are behind Jackson's project, and appreciative of what the films have done for the film and tourism industries (the combined value of the Lord of the Rings trilogy to the New Zealand economy is estimated at more than NZ$700m, or £350m). But reports of "Middle-earth fever" are misplaced. The novelty of the scale and ambition of the Lord of the Rings project has dissipated, and for the most part enthusiasm is muted.

If there is feverishness, it is in the efforts of the tourism industry to "leverage The Hobbit", as the Tourism New Zealand chief executive has put it. The "100% Middle-earth" campaign, it is hoped, will be a shot in the arm for an industry that has seen growth in visitor numbers stall in recent years.

It is all a huge contrast from the Lord of the Rings experience. Back then, tourist operators felt "ambushed" by fans of the films, says Melissa Heath, owner of Southern Lakes Sightseeing, which specialises in Lord of the Rings location tours. "I don't think anyone in New Zealand was ready for it."


The full story is here.

Celebrimbor: "Pretty rings..."
Dwarves: "Pretty rings..."
Men: "Pretty rings..."
Sauron: "Mine's better."

"Ah, how ironic, the addictive qualities of Sauronís master weapon led to its own destruction. Which just goes to show, kids - if you want two small and noble souls to succeed on a mission of dire importance... send an evil-minded b*****d with them too." - Gandalf's Diaries, final par, by Ufthak.


Ataahua's stories

Subject User Time
News story: Hobbit tourism scatters more of Tolkien's magic across New Zealand Ataahua Send a private message to Ataahua Oct 13 2012, 8:23pm
    Thank you I love what the Kiwi's..say and feel./// Bombadil Send a private message to Bombadil Oct 14 2012, 2:41am

 
 
 

Search for (options) Powered by Gossamer Forum v.1.2.3

home | advertising | contact us | back to top | search news | join list | Content Rating

This site is maintained and updated by fans of The Lord of the Rings, and is in no way affiliated with Tolkien Enterprises or the Tolkien Estate. We in no way claim the artwork displayed to be our own. Copyrights and trademarks for the books, films, articles, and other promotional materials are held by their respective owners and their use is allowed under the fair use clause of the Copyright Law. Design and original photography however are copyright © 1999-2012 TheOneRing.net. Binary hosting provided by Nexcess.net

Do not follow this link, or your host will be blocked from this site. This is a spider trap.