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Alatar
spymaster@theonering.net
May 9 2012, 9:33pm
Post #1 of 9
(1351 views)
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New Zealand to Market "The Hobbit" to Promote Tourism
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 While marketing "The Hobbit" movie to help New Zealand tourism comes as no surprise, this article from stuff.co.nz has some interesting insights as to where the majority of NZ visitors come from. Do those locations have the potential to translate box office dollars into tourism dollars? If not, maybe it's time to buy a plane ticket to New Zealand. Come on - you know you want to!
"Tourism New Zealand is about to take a $60 million punt on an imaginary creature with short legs and furry feet. The first of Sir Peter Jackson's widely anticipated two Hobbit movies - adaptions of JRR Tolkien's fantasy novel - is due out in December and Tourism New Zealand is planning to ensure the world knows they were filmed here. Chief executive Kevin Bowler says they are working with Warner Bros and Wingnut Films, sorting out the finer details of what the advertising will look like, what Hobbit themes could be used with the 100% Pure brand." Read More...
(This post was edited by Earl on May 10 2012, 6:16am)
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Moahunter
Nargothrond
May 10 2012, 4:17am
Post #2 of 9
(478 views)
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Oops!
Is this a bid for a Dutch takeover based on Abel Tasman's discovery?
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Bryan
Nevrast
May 10 2012, 6:04am
Post #3 of 9
(463 views)
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Check the other news story under this one on the main page. When you click the links, it is spelled correctly on those sites.
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Earl
Forum Admin
/ Moderator
May 10 2012, 6:25am
Post #4 of 9
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Yup! Just a little typo that's all corrected now :) //
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The Plan 9 Interview... in celebration of the 10th anniversary of the release of The Fellowship of the Ring.
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kiwifan
Nargothrond
May 10 2012, 10:29am
Post #5 of 9
(435 views)
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I'm glad I travelled to NZ 19 years ago before all this hype started
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Mind you, I don't begrudge the Kiwis the heaps of additional tourist dollars deriving from an increase in tourism, far from it, and I love PJ's LotR films and am looking forward to the Hobbit films, but this almost sounds as if the Tourism people want to turn their lovely country into a gigantic theme park. Okay, that's exaggerating a bit, but to me NZ is primarily the most beautiful country in the world populated by tremendously friendly and easygoing folk. The fact that it also serves as Middle-earth is more than fine with me, but I wouldn't want to return there and find people walking around in furry feet just to please hordes of tourists.
I'd really like to know how our Kiwi TORnsibs feel about these plans!
'Goodness gracious, you really are a messie!' 'Oh no, I'm not, these are all just mathoms...'
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Altaira
Superuser
May 10 2012, 2:44pm
Post #6 of 9
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Thanks for making the correction, Earl. That's what I get for doing a few last minute news story posts right before bed-time.  
Koru: Maori symbol representing a fern frond as it opens. The koru reaches towards the light, striving for perfection, encouraging new, positive beginnings.
"Life can't be all work and no TORn" -- jflower
"I take a moment to fervently hope that the camaradarie and just plain old fun I found at TORn will never end" -- LOTR_nutcase
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Lily Fairbairn
Gondolin
May 10 2012, 2:52pm
Post #7 of 9
(407 views)
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You'd think if they were promoting tourism
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...they'd use a more recent photo of Hobbiton, after it was fixed up for the new movies. Like this, which is almost the same shot.
* * * * * * *
Do we walk in legends or on the green earth in the daylight?
A man may do both. For not we but those who come after will make the legends of our time. The green earth, say you? That is a mighty matter of legend, though you tread it under the light of day!
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Earl
Forum Admin
/ Moderator
May 10 2012, 3:10pm
Post #8 of 9
(441 views)
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But you posted so many superb articles in such a short time...
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... you can't be blamed for the side-effects of furious typing 
The Plan 9 Interview... in celebration of the 10th anniversary of the release of The Fellowship of the Ring.
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