It reminded me of a cereal I used to love and has become very hard to find these days: Alpen.
It was rolled grains that were probably lightly toasted/roasted but, unlike granola, not rolled in liquid sugar (honey) and fat. Granola gets crunchy. Alpen wasn't. The sugar in it did not changed the texture of the grains. It looked like uncooked oatmeal but I suspect it was 'more' You didn't cook it, you just poured milk on it like any other cold cereal.
You can see more info on
this page but the ingredient list is:
Organic Rolled Oats, Organic Whole Wheat, Raisins, Organic Pearled Barley, Brown Sugar, Roasted Hazelnuts, Skim Milk Powder, Sliced Almonds.
It seems to me the label I kept from one of my last boxes also had malt in it. I know when I tried to duplicate it from scratch, I added a small amount of malt powder.
I'm not saying this is a bowl of Alpen. Only that it looks like it might be the Alpen-type grain processing rather than the granola type grain processing.
But it's hard to tell and it might be something else entirely.
For what it's worth, I think I see a sunflower seed!