Really really stupid. there is no way that Daniel Craig Bond is more successful than Harry Potter. It`s 5 movies vs 2 in HP corner and DC Bond also didn`t get better reviews. Batman is also debatable. The Dark Knight may be huge success in North America but HP obliterates it internationally and, again, it`s 5 movies vs 2. Also, I wouldn`t call Pirates of the Caribbean a failure. critics may have hated the sequels but there are still many fans wishing for POTC 4 and DMC crossed $1 billion which only 2 other movies managed (while TDK`s $1 billion before re-release is at stake at this point). Also, unlike HP, LOTR, Spiderman, Bond, POTC did not have globally woprshipped source material. It was based on a Disney Ride that majority of world population is unfamiliar with. So, all said and done, POTC is actually the biggest achievement considering odds against it and it also introduced an iconic character Jack Sparrow. So failure my @#$%^^!
Oh, and the most successful franchise will be Twilight. First movie is made for $37 mio but midnight screenings went over $7 mio, opening day is looking to be in the range of $30 mio or more, it`s 3d fastest-selling tickets of all times (behind SW:ROTSand and TDK) and so many people report that craze in cinemas yestaerday is something never seen ebfore. This will obliterate everyhting because it`s so cheap but will have returns just like above mentioned expensive blockbusters.