Box Office Number and Perspective

[Arannir]

And it happened again: another movie was hyped beyond believe by certain corners and not few are just happy now to speak of disappointment and failure because of BO "expectations".

Regarding this - although the forum of that website is troll heaven on earth - this article is quite interesting, also for Hobbit BO numbers.

The BoxOffice team has been forecasting an even stronger domestic launch, and that remains the case. Nevertheless, expectations across fandom--and maybe even certain corners of the industry--have escalated into a groupthink mentality that believes anything under $90-100 million will be a disappointment. This isn't the first movie to inspire such exaggeration, nor will it be the last, but it's wrong either way.

http://www.boxoffice.com/latest-news/2013-11-06-final-perspective-thor-the-dark-world

 

[demnation]

I've made studying box office numbers a new little side hobby. And if there is something I've learned, it's that it is an exercise in futility. Studios are so secretive with their numbers, and they fudge them so much; that no one can have a really good grasp on whether or not a movie actually made money.