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The Hobbit used to advertise a credit card

Lily Fairbairn
Half-elven


Sep 24 2013, 2:54pm

Post #1 of 13 (754 views)
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The Hobbit used to advertise a credit card Can't Post

My son is in France right now, and took this photo of an advertisement for a credit card. The words read, more or less, "With the card WE LOVE CINEMA you’ll never finish profiting from the movie." (If anyone who speaks better French than I do would like to correct my translation, please do.)

Hmmm.






Arandir
Gondor


Sep 24 2013, 6:12pm

Post #2 of 13 (279 views)
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Interesting find [In reply to] Can't Post

Unfortunately I don't speak any french! Tongue

I'm curious to learn why it says "The End" with the typical Lord of the Rings font ... Shocked

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Brethil
Half-elven


Sep 24 2013, 6:28pm

Post #3 of 13 (240 views)
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Was wondering the same thing! // [In reply to] Can't Post

 

Is there a Tolkien topic that you have wanted to look into more deeply, and write about your thoughts on it? If so, we'd like to hear from you for the next TORn Amateur Symposium- coming in November. Happy writing!








DanielLB
Immortal


Sep 24 2013, 6:32pm

Post #4 of 13 (269 views)
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The end of Gandalf's character ... [In reply to] Can't Post

Since Galadriel is the strongest in all of Middle-earth, and she carries him away? AngelicWink

I'm guessing it has something to do with the card itself, rather than the films. "The end of paying extortionate prices for theatre tickets?"



Lily Fairbairn
Half-elven


Sep 24 2013, 6:32pm

Post #5 of 13 (250 views)
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I'm thinking... [In reply to] Can't Post

...that the "The End" indicates that if you have the credit card then the movie will never end for you, you'll get a rebate for using it to buy movie tickets or something like that.

Using the font and Gandalf and all seems pretty crass, but that's marketing for you. I assume Visa paid a considerable fee for the privilege of using the imagery.




Lily Fairbairn
Half-elven


Sep 24 2013, 6:33pm

Post #6 of 13 (227 views)
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You beat me to the same reply, Daniel // [In reply to] Can't Post

 




arithmancer
Grey Havens


Sep 24 2013, 6:44pm

Post #7 of 13 (235 views)
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Correct [In reply to] Can't Post

Your translation is correct as far as meaning.

http://www.noodls.com/view/4DB78E86A7F7C00DD87E76E0F25D5C9A1CFFAD2C

Is a (French) article describing the new card in more detail, Apparently cardmember benefits include access to a website which will have some exclusive film-related content (like interviews and extra scenes) and contests to win things like tickets to premieres, DVDs, and film-related merchandise. The card with partner with 10 movies per year to provide these benefits. (Presumably, one of the 10 movies in the coming year is DoS...)


Brethil
Half-elven


Sep 24 2013, 6:52pm

Post #8 of 13 (218 views)
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(*chuckling ridiculously*) Oh very good Daniel... [In reply to] Can't Post

Would be ironic if it offered a discount at jewelry stores too. Laugh

Is there a Tolkien topic that you have wanted to look into more deeply, and write about your thoughts on it? If so, we'd like to hear from you for the next TORn Amateur Symposium- coming in November. Happy writing!








Brethil
Half-elven


Sep 24 2013, 6:54pm

Post #9 of 13 (213 views)
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I'm sure they did Lily! [In reply to] Can't Post


In Reply To
...that the "The End" indicates that if you have the credit card then the movie will never end for you, you'll get a rebate for using it to buy movie tickets or something like that.

Using the font and Gandalf and all seems pretty crass, but that's marketing for you. I assume Visa paid a considerable fee for the privilege of using the imagery.




Can't imagine what these licensing fees run to.

Poor Sir Ian...! (Though I guess, cynically, he gets some boodle as well.) Crazy

Is there a Tolkien topic that you have wanted to look into more deeply, and write about your thoughts on it? If so, we'd like to hear from you for the next TORn Amateur Symposium- coming in November. Happy writing!








Lily Fairbairn
Half-elven


Sep 24 2013, 7:44pm

Post #10 of 13 (193 views)
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I see--thank you! [In reply to] Can't Post

It sounds like a pretty good deal for someone who's really into movies. Now if someone here on TORn will take out the card, get access to the extra material, and share with the rest of us.... Wink

I wonder if this offer will be available in other countries.




Lightfoot
Rivendell


Sep 24 2013, 7:53pm

Post #11 of 13 (199 views)
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Just a random thought [In reply to] Can't Post

ars that the words "The End" are breaking apart. If so then maybe that means that the release of The Hobbit is not the end of the profits for the card holder? Just an idea...

Faithful servant yet master's bane,
Lightfoot's foal, swift Snowmane



patrickk
Rohan

Sep 24 2013, 9:42pm

Post #12 of 13 (157 views)
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I think it is ironic [In reply to] Can't Post

It is a short statement about the credit card followed by The End i.e the end of the statement which is a play on film endings where in the old days 'the end' came up. In countries where irony is used a lot (not so much the US) as a device the term 'the end' is used from time to time at to conclude short statements, in an ironic or slghtly sarcastic way (i.e. a statement of the bleeding obvious).


Mr. Arkenstone (isaac)
Grey Havens


Sep 24 2013, 10:19pm

Post #13 of 13 (238 views)
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is the last shot of DOs [In reply to] Can't Post

Gandalf looking towards the revealed Necromancer END creditsTongue

The flagon with the dragon has the brew that is true!

 
 

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