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The One Ring Forums: Tolkien Topics: Movie Discussion: The Hobbit:
IT's OFFICIAL: THE HOBBIT BREAKS 1 BILLION
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tolktolk
Lorien

Mar 5 2013, 12:38am

Post #51 of 59 (3454 views)
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Not to be argumentative... [In reply to] Can't Post

But I am in the UK and there was a ton of promotion for the film, including loads of press coverage, TV specials, guest appearances on all the usual shows, live coverage of the Royal premiere etc etc.

This has nothing to do with the film hitting the billion, which is great news, I am just surprised you seem to have missed it all - I think you would have enjoyed it!


DanielLB
Immortal


Mar 5 2013, 7:33am

Post #52 of 59 (3219 views)
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There was a lot of coverage once the film was released [In reply to] Can't Post

Especially within the same week. Before the film though there was very, very little advertising. I remember saying at the time that advertising the film in run-up is just as important as advertising the film once it has been released.


Ham_Sammy
Tol Eressea

Mar 5 2013, 3:06pm

Post #53 of 59 (3397 views)
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The marketing [In reply to] Can't Post

Even in the US other than the trailers and the posters, the marketing was not that great compared to LOTR. For one thing, Sideshow collectibles did not get on board till late. I think they still don't have stuff out there yet (but Im sure they will over the next year or so). Sideshow was a huge component of the LOTR marketing. I have a good portion of their products and that kind of thing, the board games, etc. really marketed the film. Although they did some of that I don't know I felt like the marketing just wasn't there. Maybe it's just me and I wasn't paying attention. There was media hype over it for sure and the trailer was out there, I just didn't feel like it was a cohesive marketing effort and WB was mainly using word of mouth to get the move out there. Other people's mileage may vary, of course.

No go sod off and do something useful - Martin Freeman Twitter chat 3/1/12


Glorfindela
Valinor

Mar 5 2013, 5:31pm

Post #54 of 59 (3264 views)
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Well, like you, Ham [In reply to] Can't Post

…it could just be that I wasn't paying attention. I also don't as a rule frequent Internet forums because I don't have the time for that (too busy with work), so would have missed all those videos and things that were produced before the film came out. I do not think Warner Brothers should be relying purely on Internet blogs and such to promote the films (though they may think they are saving money this way).


tolktolk
Lorien

Mar 5 2013, 6:30pm

Post #55 of 59 (3277 views)
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No it wasn't all on the net [In reply to] Can't Post

There was extensive coverage on TV, radio and in the press, with cover stories on several of the actors. For example there was an entire issue of Empire and a special Sunday Times supplement dedicated to the film. Warner Brothers had all the key cast members working hard.

It's not important and it's a diversion from the thread's topic but it's interesting to see people's perceptions of the marketing. I work in the media so am maybe more attuned to noticing the campaign.


DanielLB
Immortal


Mar 5 2013, 6:41pm

Post #56 of 59 (3241 views)
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Empire magazine is aimed at moviegoers anyway. [In reply to] Can't Post

TV spots, trailers and being covered on entertainment shows on TV is far better advertising. They need(ed) to advertise it to the masses.

Smile


Glorfindela
Valinor

Mar 5 2013, 6:42pm

Post #57 of 59 (3233 views)
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Empire magazine [In reply to] Can't Post

I did see the coverage in Empire magazine (excellent, as always from that magazine), but did not see extensive coverage on TV, radio and in the press before the film came out. I didn't know about the ST supplement.

The LOTR films seemed to be everywhere before they were released (I wasn't paying particular attention to the first film before it came out, but even so noticed quite a bit of promotional material and was certainly very aware of it without knowing what to expect).


Bombadil
Half-elven


May 20 2013, 11:34pm

Post #58 of 59 (1795 views)
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Opps! WRONG Clip? [In reply to] Can't Post

This Kid is Great!

http://www.youtube.com/watch?v=9eNnmIam0uM

Thatzzz a Bomby Boo-Boo?

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