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The One Ring Forums: Tolkien Topics: Movie Discussion: The Hobbit:
Just a question about cinema showings..

Radagast-Aiwendil
Gondor


Jan 31 2013, 10:43pm

Post #1 of 23 (1316 views)
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Just a question about cinema showings.. Can't Post

So, TH has now been in a cinema near me in the UK for well over a month (Came on 14th, it's now the 31st), and I've a sneaking suspicion that its run is coming to an end: it only has one showing a day now.

My question is: is this a good length of time for a so-called 'popular' or at least 'big' film to be in the cinema? How does it compare to the length of time other successful films have been shown for?

Might be a silly question but was just wondering.

"These are Gundabad Wargs! They will outrun you!"

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(This post was edited by Radagast-Aiwendil on Jan 31 2013, 10:44pm)


jtarkey
Rohan


Jan 31 2013, 10:49pm

Post #2 of 23 (569 views)
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I don't think you can really gauge it that well right now... [In reply to] Can't Post

Movies are staying in theaters for (what seems like) less and less time each year. I remember Titanic being in theaters for literally a full year.

It seems like the whole industry is in the middle of re-strategizing at the moment, so I'm really not sure. I think it's been in theaters just as long as any other big film this year.

"You're love of the halflings leaf has clearly slowed your mind"


Kristin Thompson
Rohan


Jan 31 2013, 11:20pm

Post #3 of 23 (584 views)
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Comparison to other top films of 2012 [In reply to] Can't Post

The Hobbit is definitely going out of theaters, at least in the USA. There will still be second-run theaters showing it after it goes out of first run, but there aren't that many second-run houses anymore.

My impression is that it won't run as long as some of the other top releases of 2012. Marvel's The Avengers is the top, at a billion and a half dollars worldwide. It stayed in release 154 days. The Dark Knight Rises, number 2, was in release 147 days. Number 3, The Hunger Games was in theaters for 168 days. Then there's Skyfall at number 4, only 80 days. The Hobbit is number 5, at 48 days and counting. Next is The Twilight Saga: Breaking Dawn Part 2, which ran for 76 days.

My impression is that The Hobbit will be roughly as successful as Skyfall (which didn't have the advantage of ticket surcharges for 3D). In dollars adjusted for inflation, all three of the LOTR parts did better at the box office, especially in the USA.

My suspicion is that Warner Bros. is pushing toward the DVD/Blu-ray/VOD releases because they know that will make them more money than the theatrical take. As jtarkey says, the studios are fiddling with the "windows" between theatrical release and release on other "platforms."

The Fellowship of the Ring, by the way, was in release for 243 days. Released mid-December 2001, went out of theaters in mid-August 2002, two weeks after the release of the theatrical-version DVD. That shows you how much things have changed in a little over a decade.

If you want information of this sort, it's available at BoxOfficeMojo. Just type a film title into the search box, and you'll get all sort of information about lengths of runs, how many theaters, box-office figures, and more.


shadowdog
Rohan

Jan 31 2013, 11:26pm

Post #4 of 23 (552 views)
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This is controlled by the studios [In reply to] Can't Post

A few years ago, as I remember, the studios announced they were going to limit the number of weeks movies would be in theaters. As I remember it, they would pull films after 9 or 12 weeks so they could go the DVD, streaming and netflix. Their logic was based on the fact that they got a larger percentage of ticket prices for the early weeks and then the theaters kept more and more and after a certain length of time, a 100% of ticket price stayed with the theater. They wanted to switch to the other revenue streams as quickly as possible. The theaters revolted and said they would refuse to show movies from any studio that imposed the shorter run. The studios backed down a little and extended the length of time films could stay in theaters; but, still plan to limit the length of the run. On The Hobbit, you can see this with the early release of a DVD in March. So this is now the established procedure for length of films in theater release.


Magpie
Immortal


Feb 1 2013, 12:15am

Post #5 of 23 (542 views)
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I will say I am lucky to have a second run theater in my neighborhood [In reply to] Can't Post

and when I say neighborhood, I mean that. It's on a commercial corner nestled in a neighborhood in a largish urban city. It's a vintage theater first opened in the 50s with pretty much all its architecture intact and only upgrades to seating, screen, projection, and sound (and a little to the bathrooms!). It isn't 'restored' in the sense that it never fell into disuse or disrepair.

It's run by a family, not a corporation, and it showed FOTR all summer long in 2002 (where I saw that movie 7 out of the 9 times I watched it in that first year). They also host a LOTR trilogy event every December except for last year. The studios wouldn't release the film to them last year.

THAUJ already showing up on the 'Coming Soon' page and I hope to watch it as often as I can when it comes.

Finances kept me from watching THAUJ much in the first run theater. I used a coupon for one show, a old gift card for another, and the third was a family event. I'm contending myself with seeing it at the Riverview Theater and then on DVD as much as I want.

And just for kicks, I can find 16 theaters in the Twin Cities (Minnesota) metro area (includes quite a few cities) showing THAUJ 2D tomorrow. They range from 1 to 4 shows during the day depending on location.

And, surprisingly, one theater listing 3D HFR for tomorrow. I wonder if that's a mistake.

No theaters were listing 3D LFR for tomorrow.


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Kristin Thompson
Rohan


Feb 1 2013, 12:26am

Post #6 of 23 (516 views)
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Me, too! [In reply to] Can't Post

We have quite a nice second-run multiplex in Madison, Wisconsin. I'm hoping to see THAUJ there in 35mm, which would be my fourth (and probably favorite) format.


imin
Valinor


Feb 1 2013, 12:48am

Post #7 of 23 (517 views)
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Skyfall left the cinema one week before the hobbit did [In reply to] Can't Post

But came out almost two months prior to the hobbit. This is in the UK.

Movies dont seem to last as long in general now but when one is a real success they keep it there as long as they can e.g. avatar, skyfall.


Voronwë_the_Faithful
Valinor

Feb 1 2013, 1:03am

Post #8 of 23 (493 views)
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What did you think of it? [In reply to] Can't Post

I'm sure that you have posted a review somewhere, but I have been largely out of the loop. I'd be very interested to know your opinion (if you posted a review, maybe you could give me a link?).

Smile

'But very bright were the stars upon the margin of the world, when at times the clouds about the West were drawn aside.'

The Hall of Fire


Escapist
Gondor


Feb 1 2013, 1:03am

Post #9 of 23 (518 views)
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TH opened in record-breaking numbers of theaters here in the USA. [In reply to] Can't Post

Obviously, it won't be able to maintain that fully record-breaking number of theaters.

But is still running in the UK in at least some theaters:
http://www.cinemaclock.com/showtimes/ont/London/42562/The_Hobbit_An_Unexpected_Journey.html

and is also still running here in the USA:
http://www.boxofficemojo.com/movies/?page=daily&id=hobbit.htm

While it is not taking in tens of millions any more, it has been consistently making at least 1 million each weekend day. That will probably go down but that means it is still worth showing until that number gets significantly smaller.


Escapist
Gondor


Feb 1 2013, 1:06am

Post #10 of 23 (503 views)
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They kept skyfall running for a month and a half in the USA while it was making less than 2 million on weekend days. [In reply to] Can't Post

http://www.boxofficemojo.com/movies/?page=daily&id=bond23.htm

But maybe the standards for success are quite different since this is AUJ.


AinurOlorin
Half-elven


Feb 1 2013, 1:41am

Post #11 of 23 (505 views)
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According To Boxoffice Mojo, Twilight is still running. [In reply to] Can't Post

Brave and The Lorax also got long runs, of about four full months, (e.g. March, April, May and June etc). I think it is a sure bet that Hobbit will run at least until March and close to its DVD release, being largely pushed aside in that month by Giant and Oz. Yet it may run longer in the second-runs. I hope so.

In Reply To
The Hobbit is definitely going out of theaters, at least in the USA. There will still be second-run theaters showing it after it goes out of first run, but there aren't that many second-run houses anymore.

My impression is that it won't run as long as some of the other top releases of 2012. Marvel's The Avengers is the top, at a billion and a half dollars worldwide. It stayed in release 154 days. The Dark Knight Rises, number 2, was in release 147 days. Number 3, The Hunger Games was in theaters for 168 days. Then there's Skyfall at number 4, only 80 days. The Hobbit is number 5, at 48 days and counting. Next is The Twilight Saga: Breaking Dawn Part 2, which ran for 76 days.

My impression is that The Hobbit will be roughly as successful as Skyfall (which didn't have the advantage of ticket surcharges for 3D). In dollars adjusted for inflation, all three of the LOTR parts did better at the box office, especially in the USA.

My suspicion is that Warner Bros. is pushing toward the DVD/Blu-ray/VOD releases because they know that will make them more money than the theatrical take. As jtarkey says, the studios are fiddling with the "windows" between theatrical release and release on other "platforms."

The Fellowship of the Ring, by the way, was in release for 243 days. Released mid-December 2001, went out of theaters in mid-August 2002, two weeks after the release of the theatrical-version DVD. That shows you how much things have changed in a little over a decade.

If you want information of this sort, it's available at BoxOfficeMojo. Just type a film title into the search box, and you'll get all sort of information about lengths of runs, how many theaters, box-office figures, and more.


"Hear me, hounds of Sauron, Gandalf is here! Fly if you value your foul skins, I will shrivel you from tail to snout if you step within this circle!"

"Do not be to eager to deal out death in judgement. Even the very wise cannot see all ends."


Kristin Thompson
Rohan


Feb 1 2013, 2:00am

Post #12 of 23 (495 views)
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You're right, AinurOlorin [In reply to] Can't Post

The Twilight movie seems to be currently in second run.


Loresilme
Valinor


Feb 1 2013, 8:00pm

Post #13 of 23 (394 views)
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Are the time frames different for animated films? [In reply to] Can't Post

I noticed that "Wreck-it Ralph" is still playing in our town's first run theater (multi-plex), and according to Box Office Mojo, it opened November 2.


Kristin Thompson
Rohan


Feb 1 2013, 8:14pm

Post #14 of 23 (405 views)
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Not that I know of [In reply to] Can't Post

I don't think animated films have a different have different windows from live-action ones. Wreck-It Ralph (which is hilarious and clever and I highly recommend it) has been in release for 90 days, which isn't particularly long compared to some of the films I mentioned earlier. It has gone from 3,752 theaters down to 588, and it's per-screen average was only $53 yesterday. Which I suspect means that in most houses it's only playing once or twice per day.

I've noticed that here in Madison, Wisconsin animated films tend to play our second-run house for a long time. Brave ran for months, after having stayed in theaters for months in first run. My guess is that once a film is in second run, parents find it a cheap way to entertain kids. (Ours is $2 for an adult ticket at matinees.) The animated films play for weeks after their DVDs come out.


Loresilme
Valinor


Feb 1 2013, 8:36pm

Post #15 of 23 (384 views)
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It was great! [In reply to] Can't Post

It's down to one showing per day. But TH is also, already. So I thought there seemed to be a different time frame. But I guess that's due to the other factors (potential DVD sales, etc) that you mentioned.


Definitely one of the best animated films ever. I saw it with a mixed group - kids and parents - and we all loved it. While the kids were laughing at the jokes, the parents were spotting and pointing out to each other all the retro references, and all the visual cleverness - like the twisty pretzel used as a steering wheel, and my friend's personal favorite, the safety lollipops used for door handles Sly.


(This post was edited by Loresilme on Feb 1 2013, 8:36pm)


patrickk
Rohan

Feb 1 2013, 10:05pm

Post #16 of 23 (380 views)
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Still going Strong in Canberra [In reply to] Can't Post

After more than a month (releasad Dec 26) it still has three sessions a day and alternates between 2D and 3D HFR; I think because only the largest screen has the technology. But 6 weeks is a very good run for where I am and I think it has outlasted most of the competition. Return viewings I suspect is the main reason.


Marionette
Rohan


Feb 2 2013, 7:28pm

Post #17 of 23 (336 views)
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Here it did good [In reply to] Can't Post

Nowadays itīs very rare to see movies on theaters for longer time than a month or less.

Three weeks is good for a movie to me.

I didnīt see how much time The Hobbit was on theaters here but I think it was more than three weeks, maybe four or one month.

When I saw it, it was growded theater.


"Dear friend good bye, no tears in my eyes. So sad it ends, as it began"
Queen



grammaboodawg
Immortal


Feb 2 2013, 8:23pm

Post #18 of 23 (336 views)
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I definitely noticed it disappeared quicker [In reply to] Can't Post

from my local theatre than all 3 LotR films. I was able to get in over 40 viewings for each of those, and only had time for 28 of The Hobbit. *chin quivers* It isn't fair....



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hutch
Rohan


Feb 5 2013, 4:46am

Post #19 of 23 (297 views)
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my goodness [In reply to] Can't Post

I thought I was awesome with 10 viewings of LOTR over a span of 6 months.

Davy Jones could've been Bilbo...I mean he was a Brit with a sense for adventure, singing & dancing. And think of the costs it would've save with forced perspective: he was ACTUALLY 5'3. He also hung out with a grumpy tall dude in a hat (Mike Nesmith.) While we're at it let's just have Micky Dolenz and Peter Tork as Merry & Pippin.


hutch
Rohan


Feb 5 2013, 4:48am

Post #20 of 23 (293 views)
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Crazy but true [In reply to] Can't Post

Where I lived all of the LOTR were in theaters for 6 months.

nowadays movies are gone after a week or two. no wonder so many of them make so little money-no time for sleeper hits or accumulative grosses anymore.

This business is crazy.

Davy Jones could've been Bilbo...I mean he was a Brit with a sense for adventure, singing & dancing. And think of the costs it would've save with forced perspective: he was ACTUALLY 5'3. He also hung out with a grumpy tall dude in a hat (Mike Nesmith.) While we're at it let's just have Micky Dolenz and Peter Tork as Merry & Pippin.


hutch
Rohan


Feb 5 2013, 4:50am

Post #21 of 23 (295 views)
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Ewww [In reply to] Can't Post

That which shall not be named in these forums.

Davy Jones could've been Bilbo...I mean he was a Brit with a sense for adventure, singing & dancing. And think of the costs it would've save with forced perspective: he was ACTUALLY 5'3. He also hung out with a grumpy tall dude in a hat (Mike Nesmith.) While we're at it let's just have Micky Dolenz and Peter Tork as Merry & Pippin.


hutch
Rohan


Feb 5 2013, 4:55am

Post #22 of 23 (288 views)
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Studios with early dvd releases = [In reply to] Can't Post

fightin' piracy.

I see a correlation to ten years ago when not everyone was so tech savvy or even had computers (I didn't) to nowadays when anyone can rip a flawless theatrical release before the premiere and shorter time span of films in theaters.

Davy Jones could've been Bilbo...I mean he was a Brit with a sense for adventure, singing & dancing. And think of the costs it would've save with forced perspective: he was ACTUALLY 5'3. He also hung out with a grumpy tall dude in a hat (Mike Nesmith.) While we're at it let's just have Micky Dolenz and Peter Tork as Merry & Pippin.


hutch
Rohan


Feb 5 2013, 4:56am

Post #23 of 23 (874 views)
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I don't know [In reply to] Can't Post

how studios expect to make money back on HRF if they don't give it a worthwhile run.

Davy Jones could've been Bilbo...I mean he was a Brit with a sense for adventure, singing & dancing. And think of the costs it would've save with forced perspective: he was ACTUALLY 5'3. He also hung out with a grumpy tall dude in a hat (Mike Nesmith.) While we're at it let's just have Micky Dolenz and Peter Tork as Merry & Pippin.


(This post was edited by hutch on Feb 5 2013, 4:56am)

 
 

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