Would that happen to have been a "Mello Yello" (Coke's ill-fated attempt at Mountain Dew)?
With the "throwback" packaging of Mountain Dew recently I recalled that the original 'challenger' to that market was a drink called "Hillbilly Joos" that apparently was too ethnically linked and eventually lost even though Mountain Dew's early campaign did use the 'hillbilly' character on the original cans yelling, 'Yaaaa-hoo! It's Mountain Dew!"
It should also be noted that 'mountain dew' was one of the old code phrases for moonshine, or illegally produced alcohol of a hair-raisingly high percentage (usually 90% or higher alcohol content, about 180+ proof)
Says root beer originated between 1835-45 so it would seem to pre-date must by at least 65 years. That said, I'd like to give must a try. No IKEA stores anywhere near me so I'd have to buy it online. We'll see once I'm working and am sure of a place for me and my boy to stay! <smile>
It's unique you know, studies have shown that Sweden is the only country in the world where Coca-Cola is declining by christmas (50 % sales drop).
So they are trying to make their own julmust, but they are also marketing heavily every year to make more Swedes put Coca-Cola on the Christmas table (but failing each year). Their slogan is pretty witty:
"Coca-Cola. A must for christmas."
(This post was edited by macfalk on Jan 6 2011, 7:19pm)
But I wish they'd just leave must alone. One country of 9 million won't kill Coke for ONE month per year. Your entire nation is only about the population of New York City (a skoche over 8 million) but they can't leave it alone. I hate commercialism for just such reasons. Oh well.
Unique isn't necessarily a GOOD thing (such as adding 'lark's vomit' to your chocies! hehe) but in this case I agree w/you! hehehe
Backstory: I lived my first few years of life in Anaheim (a suburb of Los Angeles which has become a major city in its own right) during the 1980s. while I don't remember what the people in my immediate area called it, I was calling it 'soda' as of the time our family moved to southwest Washington State. That being said, the children who lived in my town (which was notably small) all called it pop. I have no idea what the general rule is anymore, or even if there is one. Where I live now, we have some very diverse backgrounds. I think most people either call it soda or pop, but that's just a guess.
Pepsi was advertised as "the drink that gives you pep!" when it had cocaine in its formula. It's speculated that the reason soft drinks ever became the majority leisure beverage is because of people getting addicted to those original recipes.
They actually re-introduced them back when I was a kid (~1990s). Apparently, you can still get them. I haven't seen any in my local stores for years and years and years; but I just Googled, and some places actually do carry them.
(This post was edited by StarElf on Jan 11 2011, 6:36am)
I may be able to shed some light on this 'lemonade' thing....
[In reply to]
Circa the end of WWII, American forces were occupying or remained in other countries which did not, at least as a rule, drink soda. Lemon-lime soda was apparently very popular with the servicemen at the time, and they naturally circulated it among their friends in whichever country they were staying in. To this day, in Japan, there is a soft drink brand called Ramune.... Ramune is a mistransliteration of lemonade, but they actually do make many other flavors under the name of Ramune, including the usual cola, strawberry, cherry, grape, and even some less common ones like mango and (of all things) octopus. If Germans call soda lemonade, I'm thinking that you can probably blame the Yanks. The weird thing is that I've never heard it called lemonade here in the States, at least that I know of. Maybe lemonade was easier for non-English speakers to say than 'lemon lime soda', or maybe it was just a regional thing which fell swiftly out of use.
(This post was edited by StarElf on Jan 11 2011, 12:51pm)