But I really get the sense that WB has no clue what their audiences want or what is beneficial for their productions. I'm not just talking about The Hobbit here, but in the last few years WB has made a lot of poor decisions and messed up a lot of their own films as well as miss-marketed films and even messed up their video games.

I really have no faith in the studio. Instead of accepting that each project is unique and has its own audience with its own requirements, WB tries to target everything at everyone, using the same tried and tested schemes, and then ignores what their audience actually wants, prioritising what makes the most money over what creates the best quality or most satisfying product.