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Cirashala
Valinor
Jun 30 2014, 3:45am
Post #1 of 10
(694 views)
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Mountain Dew goes Tolkien!
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It's hard to see- I had to take a picture with my webcam of the pic on my husband's phone, but it was at our local Walmart on a vending machine  The Mountain Dew can says Mtn Doom! 
(This post was edited by Cirashala on Jun 30 2014, 3:47am)
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Arannir
Valinor
Jun 30 2014, 7:50am
Post #2 of 10
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This is allowed but Dan Smith had to close down his page? 
"I am afraid it is only too likely to be true what you say about the critics and the public. I am dreading the publication for it will be impossible not to mind what is said. I have exposed my heart to be shot at." J.R.R. Tolkien
We all have our hearts and minds one way or another invested in these books and movies. So we all mind and should show the necessary respect.
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Magpie
Immortal
Jun 30 2014, 2:41pm
Post #3 of 10
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not that I know a thing about either case...
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...but a major reason you shut down the ability for one person to 'tap into' a marketable thing is so someone else can make money on that marketable thing.
It's a marketplace. If you want to sell rights to someone, you have to show them you have control of the marketability of any items that tap into those rights.
I'm not sure we can compare fonts and pop. For one, I don't know if the Tolkien Estate or Tolkien Enterprises shut down Dan's font sharing webpages. I would bet anything that, if there were rights obtained for the pop, it was obtained from Tolkien Enterprises.
And I think the Tolkien Estate and Tolkien Enterprises have different goals when they send the cease and desist letter. The Tolkien Estate is (imo) more concerned with how Tolkien's creative works are being used and the Tolkien Enterprises are more of a business entity.
But mostly, marketing decisions don't have a lot to do with class and taste.
LOTR soundtrack website ~ magpie avatar gallery
TORn History Mathom-house ~ Torn Image Posting Guide
(This post was edited by Magpie on Jun 30 2014, 2:42pm)
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Arannir
Valinor
Jun 30 2014, 2:56pm
Post #4 of 10
(526 views)
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My post was meant rather cynically, to be honest.
"I am afraid it is only too likely to be true what you say about the critics and the public. I am dreading the publication for it will be impossible not to mind what is said. I have exposed my heart to be shot at." J.R.R. Tolkien
We all have our hearts and minds one way or another invested in these books and movies. So we all mind and should show the necessary respect.
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SirDennisC
Half-elven
Jun 30 2014, 3:04pm
Post #5 of 10
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I don't think it's intended to reference *the* Mount Doom
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The cans on either side also have different word marks, Poopsi for instance, and I can't make out what the Coke can says. For that matter Coke isn't affiliated with Pepsi and Mountain Dew (which are affiliated with each other).
Therefore I'm guessing this is something akin to Whacky Packages stickers. I'll go out on a limb and suggest this is some kind of grassroots initiative whose intent is to put people off sugary soda pop because of associated health problems.
"Mnt. Doom" is actually a Whacky Packages sticker issued in 2013 according to this Ebay listing: Link. Judging by the sticker's contents neither is it a reference to Tolkien's Mount Doom.
There are however Mountain Dew items out there that are deliberate references to Mount Doom -- doubtful they're licensed so no link from here.
edit: ebay link fixed
(This post was edited by SirDennisC on Jun 30 2014, 3:10pm)
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Cirashala
Valinor
Jul 1 2014, 12:36am
Post #7 of 10
(494 views)
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and my mind though of Mt. Doom, rather than mountain dew is bad for you (I fully agree that soda is extremely bad for you anyway).
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SirDennisC
Half-elven
Jul 1 2014, 2:23am
Post #8 of 10
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If I saw a can of Mnt. Doom I would think of our Mount Doom first as well.
Heck, I can't even see a Subaru logo without thinking of Elendil's standard.
(This post was edited by SirDennisC on Jul 1 2014, 2:24am)
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Faleel
Rohan
Jul 4 2014, 4:45pm
Post #9 of 10
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Don't forget coffee!
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Cirashala
Valinor
Jul 4 2014, 7:26pm
Post #10 of 10
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HATE coffee with a vengeance, which is a good thing because I'm not supposed to have caffeine anyway 
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