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The One Ring Forums: Tolkien Topics: Movie Discussion: The Hobbit:
Re midnight show DOS sales - cheap seats vs. $$$


Nov 27 2013, 9:17pm

Post #1 of 5 (358 views)
Re midnight show DOS sales - cheap seats vs. $$$ Can't Post

OK, so I live in a major U.S. urban area e.g. plenty of theaters to choose from. Out of curiosity checked
my theater of choice for the double feature, which happens to be a reserved seating theater. Less
than half of that theater has sold, which happens to be a 3-D version.

But it looks like the regular showing for the midnight DOS is selling more than the 3-D version
of the midnight DOS.

Point being, I guess, that the folks with the stamina and drive to do a midnight show seem to be
heading for the less pricey seats - keeping in mind that this is not a huge multiplex, and doesn't
seem to offer HFR (which I didn't want for the first viewing anyway). It's not the kind of theater that
is geared to mega-crowds, and is more expensive. Also, since we have lots of theaters, we have
lots of midnight showings - and it seems the industry, rightly or wrongly, is paying attention to the
numbers for midnight viewings.

So, will once again, will folks be heading for the less expensive seats for DOS, unimpressed
with 3-D, IMAX, and HFR (and besides, it costs more?) And does it matter if midnight shows sell
out or not, in that Friday (better for people w. jobs) is the actual release day?


Nov 27 2013, 9:30pm

Post #2 of 5 (166 views)
People will compare numbers... [In reply to] Can't Post

... and expect to see a lot of discussion about how short DoS opening numbers come compared to Catching Fire.

At least, the competiton between these franchises seem to be the big thing of people at the moment at the Box Office forums.

DoS will not come close to the Midnight showing numbers of CF... as well as the opening weekend numbers (at least in the US) - but will prove to have longer legs and more appeal outside of the US.

ďAll good stories deserve embellishment."

Praise is subjective. And so is criticism.

"I am afraid it is only too likely to be true what you say about the critics and the public. I am dreading the publication for it will be impossible not to mind what is said. I have exposed my heart to be shot at."


Nov 27 2013, 11:13pm

Post #3 of 5 (108 views)
I won't be going to any midnight showing here in the UK [In reply to] Can't Post

But have booked to see it in 3D HFR on the 13th.


Nov 27 2013, 11:45pm

Post #4 of 5 (96 views)
agreed [In reply to] Can't Post

and I don't particularly care, except since the Hobbit is my favorite it's a (shallow) pleasure to see it make lots of money.

In any case really do believe DOS will rule the BO - haven't seen CF but while I thought the first one was very good and
I wouldn't mind seeing the second one, for me that franchise isn't the kind of thing I watch over and over - seeing it once
is enough. DOS I can already tell that seeing it once in theaters is NOT going to be enough.


Nov 28 2013, 1:48am

Post #5 of 5 (92 views)
There is an Additonal Search... to consider? [In reply to] Can't Post

Go to Dolby.com
put in zip Code (USA)
or city internationally
Find 3D HFR DolbyAtmos..theaters

If you WANT to see it
"The PJ & Howard Shore...Way"?

Dolby says they want a 1000 theaters.
To have it Soon.

They DON'T Call it

"The Dolby Theater"
in LA
for Nothing?


(This post was edited by Bombadil on Nov 28 2013, 1:52am)


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