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The One Ring Forums: Tolkien Topics: Gaming & Collecting:
Collecting The Precious - The Bridge Direct Wave 2 Update

News from Bree

Nov 14 2013, 11:50pm

Post #1 of 5 (224 views)
Collecting The Precious - The Bridge Direct Wave 2 Update Can't Post

IMG_6615We've received many enquiries from readers wondering why the number of figures for Wave 2 of The Hobbit Trilogy line from The Bridge Direct is smaller than Wave 1.

Tonight, via their Facebook page, our friends at The Bridge Direct answered this very question. While Wave 2 is going to be a small wave, it does sound like we could see a larger Wave 3 if all goes well.

"We know many fans would like to see a wider range of characters offered for DOS, however this is the complete line for this film. We are huge fans of LOTR and Hobbit, and would like nothing more than to release figures of every character, but there are many factors that determine how many we can effectively produce.

For example, retailers have specific dates when new product goes into stores. To meet those dates, our development process starts 18 months before figures are in stores. This provides time for sculpting, painting, revisions, studio approval, manufacturing time, shipping, etc.

Therefore, if character appearance is not finalized that far in advance (particularly for digitally generated/animated characters), we cannot make them in time for retail launch. There is also the matter of minimum order quantities in manufacturing: we have to make 10s of thousands of pieces of each character! So if we include 10 characters in the 6" figure assortment, that's over 100k pieces of product, minimum. If our retailers can't commit to buying that many pieces, we have to cut down the number of characters in the assortment to make the order quantity viable.

It was always our goal to offer the widest variety of characters possible in both scales, within the parameters of how much our retailers can sell. Based on sales of product from Unexpected Journey, we found that there was a larger market for the 6" figures and therefore have been able to offer more characters in that scale.

We know the Tolkien fan base is passionate and appreciate their continued interest in our line. We also hope that the fans can appreciate our passion and commitment to quality, as well as the conditions that make it impossible to offer every character in every scale. Looking forward to the film and a successful sell-through of the figures at retail so we can offer more cool stuff for part 3!"


Nov 15 2013, 3:40pm

Post #2 of 5 (135 views)
blerg [In reply to] Can't Post

The bridge direct is too small and inexperienced to handle this lisence.

Lieutenant of Dol Guldur

Nov 20 2013, 1:42pm

Post #3 of 5 (128 views)
What a stupid campaign "buy these and if you all bought them we may produce new ones" [In reply to] Can't Post

Seriously… they got one of the most promising merchandise licenses of the world… calm down… calm down…

They only produced three new figures this year!! Official exclusive to TRU but when I ask my local TRU store… they have no idea. And what's TBDs excuse? "We have to produce tens of thousands of figures of each character for the world market and every new character needs the same number of figures… yes? Did nobody tell them when they got the license? That is so stupid… sorry for my aggressive post…

Actually I'm not angry at TBD but at Warner… I don't understand why Warner gave the license to a small company like TBD who are obviously overchallenged with their task… give it to Hasbro! Please!!

"There is only one Lord of the Ring, only one who can bend it to his will. And he does not share power."

The Shire

Nov 20 2013, 6:59pm

Post #4 of 5 (107 views)
Best idea yet! [In reply to] Can't Post

I agree! Give it to Hasbro. Lego already has the line of building sets, so Hasbro would have to do figures! I know that if they would have had the line at the start they would have probably launched with a line commemorating the anniversary of The Lord of the Rings movies too.

Neekloz Brownbeard
The Shire

Nov 26 2013, 4:51pm

Post #5 of 5 (111 views)
Uhhhhh.... what? [In reply to] Can't Post

'We found that there was a larger market for the 6" figures and therefore have been able to offer more characters in that scale.'
What, 2? Bolg BETTER get released with the third movie, or I'm gonna go all Gundabad on their asses.


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