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The One Ring Forums: Tolkien Topics: Movie Discussion: The Hobbit:
Don't understand the film or..

glor
Lorien

Sep 9 2013, 12:15am


Views: 166
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Don't understand the film or.. [In reply to] Can't Post

..do and realise that over saturation is a bad idea.

A decade ago we didn't have social media, facebook, Tumblr, twitter etc, viral marketing was only an emerging idea. An over promoted film, marketed in the traditional way, in todays world smacks of desperation, it screams Turkey and puts people off. Heavily marketed films tend today, to be the kind of movies with both feet firmly in the blockbuster catergory, films that are not in the running for critical acclaim and awards.

Also, too much marketing has a reverse effect, where the film is over promoted to the point where the public feel they have seen the movie before it's released and therefore stay away from the box office.

The problem for Warners is getting the balance right. The Hobbit trilogy is one of, if not THE most over scrutinised movie in internet land, the more Warners reveal through promotion, the more there is to complain about and the less intrigue there is surrounding the film, intrigue gets paying bottoms in cinemas, over promotion and over familiarisation via marketing begats free downloads.

I don't think this is just a Hobbit vs Warner problem, it's a general industry problem at this moment, the internet with it's social media, kazillion homemade critics, and paid for downloading plus, easy access pirating has changed drastically how films are marketed, how films make money and how they are perceived.

The marketing for DOS that we have seen so far, seems to be aimed at the nagging $$$, the younger audience without their own cash to spend.

Subject User Time
All Quiet On The Warner Front... MediaMalable Send a private message to MediaMalable Sep 5 2013, 5:51pm
    You aren't alone! Thranderz Send a private message to Thranderz Sep 5 2013, 5:58pm
    It's the deep breath, before the plunge! Arandir Send a private message to Arandir Sep 5 2013, 5:58pm
        I hope the next vlog comes out soon. Ardamírë Send a private message to Ardamírë Sep 5 2013, 6:05pm
            July 26th Arandir Send a private message to Arandir Sep 5 2013, 6:20pm
                Ah, thank you! Ardamírë Send a private message to Ardamírë Sep 5 2013, 6:24pm
        Need, content! Metal Slug Send a private message to Metal Slug Sep 5 2013, 9:26pm
        This sounds very likely to me. Patty Send a private message to Patty Sep 6 2013, 7:23am
    I'm sure it's coming Ardamírë Send a private message to Ardamírë Sep 5 2013, 6:04pm
    Hmmm MediaMalable Send a private message to MediaMalable Sep 5 2013, 6:14pm
        Agreed about the muppets/dwarves poster Ardamírë Send a private message to Ardamírë Sep 5 2013, 6:28pm
            Reminds me of John Carter MediaMalable Send a private message to MediaMalable Sep 5 2013, 6:31pm
                It will be okay nhui06 Send a private message to nhui06 Sep 5 2013, 7:14pm
    I said this would happen last year QuackingTroll Send a private message to QuackingTroll Sep 5 2013, 6:19pm
        gap Cirashala Send a private message to Cirashala Sep 5 2013, 6:30pm
    you are definitely not alone! Cirashala Send a private message to Cirashala Sep 5 2013, 6:25pm
    Seems okay Darkstone Send a private message to Darkstone Sep 5 2013, 6:42pm
    A missed chance... Just look at the Bridge Direct toys... Lieutenant of Dol Guldur Send a private message to Lieutenant of Dol Guldur Sep 5 2013, 6:44pm
        Good post Lt. MediaMalable Send a private message to MediaMalable Sep 5 2013, 6:52pm
            Quality is another thing... Lieutenant of Dol Guldur Send a private message to Lieutenant of Dol Guldur Sep 5 2013, 7:07pm
                I dont.. Faleel Send a private message to Faleel Sep 5 2013, 7:09pm
                    I just took them as a symbol. I also could have taken... Lieutenant of Dol Guldur Send a private message to Lieutenant of Dol Guldur Sep 5 2013, 7:15pm
                        Speaking of video games MediaMalable Send a private message to MediaMalable Sep 5 2013, 7:31pm
                            This is worth its own thread. Arannir Send a private message to Arannir Sep 5 2013, 11:35pm
                                Video games Salmacis81 Send a private message to Salmacis81 Sep 6 2013, 12:28am
                                    Yes. Arannir Send a private message to Arannir Sep 6 2013, 10:39am
                                        Agree Salmacis81 Send a private message to Salmacis81 Sep 7 2013, 2:27am
                                    Two solid developers there but... Kendalf Send a private message to Kendalf Sep 6 2013, 1:29pm
                                        Haven't played any of The Witcher games... Salmacis81 Send a private message to Salmacis81 Sep 7 2013, 2:39am
        Agree Ham_Sammy Send a private message to Ham_Sammy Sep 6 2013, 7:54pm
            I have to say that what Warner have shown is rather putting me off the upcoming film. Glorfindela Send a private message to Glorfindela Sep 7 2013, 11:07am
                I agree too tolktolk Send a private message to tolktolk Sep 7 2013, 12:25pm
                    Yep Ham_Sammy Send a private message to Ham_Sammy Sep 7 2013, 6:50pm
                        I tend to agree Rembrethil Send a private message to Rembrethil Sep 7 2013, 7:31pm
                            I think Warner Bros. actions with regard to this film are likely to backfire on them, Glorfindela Send a private message to Glorfindela Sep 7 2013, 10:42pm
                                Don't understand the film or.. glor Send a private message to glor Sep 9 2013, 12:15am
                                    Great point Ham_Sammy Send a private message to Ham_Sammy Sep 9 2013, 12:44am
                                        Thanks. I also think, it's unfair to compare TH to LOTR glor Send a private message to glor Sep 9 2013, 1:43am
                            Very nice indeed Ham_Sammy Send a private message to Ham_Sammy Sep 8 2013, 7:01pm
                                Yes, I agree you do have a point there.... dormouse Send a private message to dormouse Sep 8 2013, 9:57pm
        uh....... TheCoon Send a private message to TheCoon Sep 8 2013, 12:32pm
            No, where have YOU been? ;-) Lieutenant of Dol Guldur Send a private message to Lieutenant of Dol Guldur Sep 8 2013, 1:03pm
    You're not alone Ziggy Stardust Send a private message to Ziggy Stardust Sep 6 2013, 12:05am
    "Press Junkets" for DOS have begun DwellerInDale Send a private message to DwellerInDale Sep 6 2013, 1:36am
        They will probably be in the next vlog Arandir Send a private message to Arandir Sep 6 2013, 6:14am
        Who's that woman at the side? Glorfindela Send a private message to Glorfindela Sep 6 2013, 10:52am
            No sooner said than done! DwellerInDale Send a private message to DwellerInDale Sep 6 2013, 12:23pm
                Oh, no. Glorfindela Send a private message to Glorfindela Sep 6 2013, 12:36pm
    Sorry for the odd look,. A bizzare copy and paste of my reply in a similar thread. Here are my expectations. AinurOlorin Send a private message to AinurOlorin Sep 6 2013, 7:46am
    It's been underwhelming.... Jim Send a private message to Jim Sep 9 2013, 2:56am
        I agree with you Glorfindela Send a private message to Glorfindela Sep 9 2013, 4:07pm
            LOL! Love your phrase... Old Toby Send a private message to Old Toby Sep 9 2013, 5:26pm
            collectibles Ham_Sammy Send a private message to Ham_Sammy Sep 9 2013, 10:01pm
                My taste was more for ephemera Glorfindela Send a private message to Glorfindela Sep 10 2013, 11:10am
                    that's so cool Glorfindela! Ham_Sammy Send a private message to Ham_Sammy Sep 10 2013, 10:45pm
                        I've just counted my albums Glorfindela Send a private message to Glorfindela Sep 11 2013, 10:44am

 
 
 

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