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peace1993
Nevrast
Feb 3 2013, 6:01pm
Post #1 of 49
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Box Office Update
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AUJ made over 1.9 million in the US over the weekend.
Overall gross in the US is at $ 296.2 million
Overall worldwide gross is at $943.3 million
International gross update to come soon....
Do you guys think its holding up well? What about the chances on getting to 300 million in the US and 1 billion WW?
Sam: Trust a Brandybuck and a Took.
Merry: What? That was just a detour, a shortcut.
Sam: Shortcut to what?
Pippin: Mushrooms!
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Welsh hero
Mithlond
Feb 3 2013, 6:06pm
Post #2 of 49
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billion world wide is very doable
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making 300 in the state depends on how much longer it's open over there
-Irfon
Twitter: @IrfonPennant
middle earth timeline FB: https://www.facebook.com/MiddleEarth1
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Arandir
Mithlond
Feb 3 2013, 6:09pm
Post #3 of 49
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Considering the hype behind these films and the massive fan-base, I never thought that the 1 billion mark would be such a steep hill.
I've no doubt that they'll reach it, but considering all expectations (not to mention the costs of 3D tickets), it seems like AUJ has suffered a little. Most probably due to the early reviews and criticisms towards the 48fps - which may have put off the casual moviegoer into choosing something else ... 
'The Hobbit: An Unexpected Journey' Review
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macfalk
Doriath
Feb 3 2013, 6:56pm
Post #4 of 49
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Just 3,8 milliion left to 300 domestic
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There is a chance, but reaching 1 billion worldwide is more important. It will be very interesting to follow China's gross.
The greatest adventure is what lies ahead.
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peace1993
Nevrast
Feb 3 2013, 7:23pm
Post #5 of 49
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AUJ is currently at $949.2 million WW.
It is the highest grossing film of 2012 in Germany.
50.8 million to go!!!!!!!!!
Sam: Trust a Brandybuck and a Took.
Merry: What? That was just a detour, a shortcut.
Sam: Shortcut to what?
Pippin: Mushrooms!
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MouthofSauron
Dor-Lomin
Feb 3 2013, 7:38pm
Post #6 of 49
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i think its done very well considering that...
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it isn't a very "mainstream" film, at least AUJ isn't, there is no love interests, no romance unlike in LOTR's with the Aragorn/Arwen/Eowyn love triangle.
take me down to the woodland realm where the trees are green and the elf women are pretty, oh will you please take me home!!
(This post was edited by MouthofSauron on Feb 3 2013, 7:39pm)
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macfalk
Doriath
Feb 3 2013, 7:46pm
Post #7 of 49
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40-50 million from China and it's a lock.
The greatest adventure is what lies ahead.
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Estel78
Dor-Lomin
Feb 3 2013, 7:54pm
Post #8 of 49
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Germany: $86.6m
UK: $83.5m
France: $44.6m
Russia: $43.7m
Australia: $42.9m
Spain: $29.4m
Italy: $22.1m
Korea: $21.8m
Sweden: $21.5m
Japan: $19.8m
Mexico: $19.3m
Brazil: $17.8m
Most impressive market is Sweden with a population of not even 10m people. Germany is a very good result, too. Least impressive is definitely Japan. ROTK grossed $95m there (FOTR 68m).
It would surprise me if it doesn't hit $300m domestically but i got to lower my overseas forecast from current markets by $5m to $660m - $665m. Needs $40m from China to reach the billion worldwide.
(This post was edited by Estel78 on Feb 3 2013, 8:04pm)
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macfalk
Doriath
Feb 3 2013, 8:02pm
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I am glad and almost proud to see Sweden so high on that list
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Just 9 million inhabitants vs Japan's 128 million... alas, if only all countries would follow our lead! 
The greatest adventure is what lies ahead.
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QuackingTroll
Doriath
Feb 3 2013, 8:41pm
Post #10 of 49
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No-one was that excited about it (other than us hardcore fans) because
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It was the start of a new story and a prequel! People will be excited about DoS because "what happens next?" is much more exciting than "what happened before?"
Also with all the hubbub surrounding 3D and HFR and different formats people got a little confused to the point of not really caring about it. I'm expecting some pretty solid DVD sales figures, though.
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morgul lord
Ossiriand
Feb 3 2013, 8:47pm
Post #11 of 49
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It made more than FOTR and TTT
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In what universe is that disappointing?
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Eowyn3
Ossiriand
Feb 3 2013, 9:03pm
Post #12 of 49
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Besides, 180 million was invested and sold almost 1 billion. I think a lot of profit was made for the investors. How can it possibly not be a financial success?
Wish I could get this kind of return on my money!
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IdrilofGondolin
Nargothrond
Feb 3 2013, 9:07pm
Post #13 of 49
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where somehow critics just did not want this movie to succeed. It may be that critics were eager to knock Jackson down. It may be me but many negative reviews I read had that flavor to them
Then there is this: I started reading reviews as soon as they were available and the first thing I noticed was how many of them carped about the 48 FPS. They gave the movie low marks because they didn't like the format. And not liking the format lead them to not like other things. And Boom! a less than stellar review.
And finally: If people only read the headline of the review and not the body of the review (and we know that that is true of news stories) then what they would see is that AUJ is "not as good" as LOTR. So they don't go to see the film.
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Estel78
Dor-Lomin
Feb 3 2013, 9:13pm
Post #14 of 49
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...Avengers can hit $1.5b and a James Bond can do $1.1b. In a universe where we get a few billion grossers per year. Now compare that to 2001, only four movies were bigger than FOTR when it came out. ROTK was the 2nd biggest movie ever.
Before Hobbit came out i would have never thought it would gross less than TTT in North America or less than ROTK overseas. We went through this, inflation, 3D, a bigger worldwide market yadda-yadda-yadda.
It's not a huge disappointment but one nonetheless.
Well, you asked.
(This post was edited by Estel78 on Feb 3 2013, 9:15pm)
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Loresilme
Doriath
Feb 3 2013, 9:23pm
Post #15 of 49
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because I'd really like to go see it again, but in my area, the theater is down to only one showing of it per day - and it's at 9:30pm. With my schedule, I can't go to a movie that starts that late (and with trailers, it'll start even later, more like 10). What is with them  ??!? And I'm annoyed not only because *I* would really like to see it again, but also because it can't possibly make lots more money if other theaters are doing the same thing (only showing it once per day). But idk, if it made $1.9 million over the weekend, maybe other theaters are still having several showings per day.
I'm just hoping that my theater keeps it a while longer and changes the showing to a different time.
Pooey  .
Well, other than that ... I'm happy it's doing well. It's really close to $300 million in the U.S. I think it will get there  .
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Eowyn3
Ossiriand
Feb 3 2013, 9:30pm
Post #16 of 49
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I guess I should be happy that I have 3 theaters showing twice a day, and the showings are at various times. Lots of choices still in my area, including high frame!
I have watched 6 times and will watch again
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Estel78
Dor-Lomin
Feb 3 2013, 9:36pm
Post #17 of 49
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They invested $350m for the 1st movie
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$200m production budget plus $150m marketing. Now, that's a ballpark figure, studios don't disclose actual numbers.
About half of the box office gets to the studios, so WB (& MGM) will make about $500m from the 1st movie. That's a profit of $150m.
Of course that's just box office. They also make money from merchandising, bluray / dvds, TV broadcasting rights etc.
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IdrilofGondolin
Nargothrond
Feb 3 2013, 9:36pm
Post #18 of 49
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I still have fairly good choices although most of them are the 3D variety. Unfortunately I cannot watch 3D. My biggest problem is carving 3 hours out of my day to see the film again.
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Crunchable Birdses
Nargothrond
Feb 3 2013, 9:39pm
Post #19 of 49
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The Universe where those figures were ten years ago.
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Oh wait, that's this one.
Think of the movies that make a billion+ these days - Avengers, Skyfall... in my opinion, instantly forgettable, paint-by-numbers stuff.
* crunch *
(This post was edited by Crunchable Birdses on Feb 3 2013, 9:40pm)
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Loresilme
Doriath
Feb 3 2013, 9:42pm
Post #20 of 49
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ooooh *pouts* you're so lucky, lol. I would love to be able to see it again in HFR. I'm kind of embarrassed to admit this, but ...ok, I'm among people who understand here :-) .... I actually CALLED the theater, to ask them about it! I put on my best grown-up voice and tried to advise them that there are still a lot of fans who want to watch it, but... I didn't get very far with it. And I guess I didn't make much of an impression, since they've just whittled the showings down even more  .
Oh well... Enjoy your viewings though! Especially in HFR!
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Kirly
Menegroth
Feb 3 2013, 9:51pm
Post #21 of 49
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that you widen your choice of theatre? I have a preference for Harkins Theatres here since they are a home grown business, are still primarily located in AZ, and seem to be interested in their community here. But, when my two favorite Harkins stopped showing it at all, I had to expand to the AMC which is still showing it a couple times a day even if it is in the smallest theatre of each complex. Understandable since they only get about 10-15 people per show now. Another thing that I've done is, if the showing is convenient to the time I'll be passing by on my way home (very long commute so there are a few choices along the way), i'll pop in and watch it - and then i miss rush hour too.
My avatar photo is Lake Tekapo in New Zealand's South Island. Taken by me in 2004 on a Red Carpet Tours LOTR Movie Location Tour. 'Twas the Vacation of a Lifetime!
pictures taken while on the tour are here:
https://picasaweb.google.com/Kirly7/LOTRNewZealandTour#
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Loresilme
Doriath
Feb 3 2013, 10:06pm
Post #22 of 49
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But with my schedule (work, family, etc), getting the time away for a 3hour movie is tough enough - if I tack on a lengthy drive to get to a theater further away, it's just not doable. To see it the first or second time, yes, I definitely would have done that though - I'd have made special arrangements and made a day trip of it. But now that I've seen it 7 times, lol, it's a weeee bit hard to justify doing something like that now :-).
That's great that you have privately owned theaters that get first-run movies and will show mainstream films like TH! We have a few privately owned theaters in the area, but they specialize in smaller or independent films. I'm going to keep an eye on it, but as far as I recall I don't think they're second run theaters, I think they just focus on (ha ha, no pun intended) showing independent or foreign films.
(This post was edited by Loresilme on Feb 3 2013, 10:07pm)
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pulpfiction16
Ossiriand
Feb 3 2013, 10:18pm
Post #23 of 49
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If Lord of the Rings can do massive numbers, Hobbit should too. Same series, featuring Hobbits, dwarves, wizards. I highly doubt anyone specifically went to see the movies to see 10 minutes of the 3 hour run times devoted to a love triangle.
The Hobbit is an incredibly mainstream film, because the Lord of the Rings are incredibly mainstream films. They are too similar to ignore comparison.
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SirDennisC
Gondolin
Feb 3 2013, 10:27pm
Post #24 of 49
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It's been in theatres for almost 2 months*
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and most of that in wide release... Box office gross is largely meaningless at this point, at least for comparative purposes.
eta: * who ever thought we'd be able to say that? The production cycle was excruciatingly long -- and technically isn't over yet.
(This post was edited by SirDennisC on Feb 3 2013, 10:29pm)
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Old Toby
Hithlum
Feb 3 2013, 11:02pm
Post #25 of 49
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and that it will reach the billion dollar mark. I don't know how big the fanbase is in China, but I read it's supposed to open there this month? And I completely agree with you that the early criticisms and reviews really hurt the movie's box office draw. Probably all the fans of LOTR would go regardless of what the critics and reviews said (we tend to be a rather independent lot), but as you said, the casual movie goer - of which there are plenty - would probably be put off. I know personally folks who won't go to any film unless it's gotten a good review. Can't understand that mentality (or lack of it).
"Age is always advancing and I'm fairly sure it's up to no good." Harry Dresden (Jim Butcher)
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