Our Sponsor Sideshow Collectibles Send us News
Lord of the Rings Tolkien
Search Tolkien
Lord of The RingsTheOneRing.net - Forged By And For Fans Of JRR Tolkien
Lord of The Rings Serving Middle-Earth Since The First Age

Lord of the Rings Movie News - J.R.R. Tolkien
Do you enjoy the 100% volunteer, not for profit services of TheOneRing.net?
Consider a donation!

  Main Index   Search Posts   Who's Online   Log in
The One Ring Forums: Tolkien Topics: Main:
MS taps Hobbit characters for new marketing

News from Bree

Nov 21 2012, 4:06am

Post #1 of 3 (241 views)
MS taps Hobbit characters for new marketing Can't Post

Microsoft is set to step up its Windows Phone marketing campaign, building on its existing marketing featuring Gwen Stefani, Jay-Z and Jessica Alba, and tapping into The Hobbit franchise following a deal with Warner Bros.

Marketing reports that Microsoft has partnered with Wunderman to create new digital, press and outdoor materials, featuring Bilbo Baggins (played by Martin Freeman), Gandalf (Sir Ian McKellen) and other characters from first film of trilogy, directed by Peter Jackson.

Warner Bros. has agreed to license the use of the characters in the UK, US, France and Germany — perhaps the most popular markets for devices running Microsoft’s new Windows Phone 8 operating system.

Microsoft is building on “The smartphone reinvented around you” theme for its Windows Phone 8 platform, debuting TV adverts that show how different celebrities personalise and use different features on their Windows Phone devices. With The Hobbit licensing deal signed, Microsoft and its agency partner will no doubt focus on the diminutive Hobbit heroes and the grey wizard to send the same message.

[Read more]

Noel Q. von Schneiffel

Nov 23 2012, 3:51pm

Post #2 of 3 (152 views)
Why do I now have the thought in my head... [In reply to] Can't Post

...of Clippy with a wizard hat?

"It looks like you want to destroy a ring. Would you like me to show you the way to the nearest volcano?"

The Glorious Truth of J.R.R. Tolkien
Radiates from his Holy Writings



Nov 26 2012, 4:55pm

Post #3 of 3 (197 views)
Heres a screenshot [In reply to] Can't Post

I know its a couple of days later, but didn't think it was worth a new thread. Just opened skype and was meeted to this little advert from Microsoft for the new Windows Phone


Search for (options) Powered by Gossamer Forum v.1.2.3

home | advertising | contact us | back to top | search news | join list | Content Rating

This site is maintained and updated by fans of The Lord of the Rings, and is in no way affiliated with Tolkien Enterprises or the Tolkien Estate. We in no way claim the artwork displayed to be our own. Copyrights and trademarks for the books, films, articles, and other promotional materials are held by their respective owners and their use is allowed under the fair use clause of the Copyright Law. Design and original photography however are copyright © 1999-2012 TheOneRing.net. Binary hosting provided by Nexcess.net

Do not follow this link, or your host will be blocked from this site. This is a spider trap.