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The One Ring Forums: Tolkien Topics: Main:
The Tolkien Estate is sueing Warner Bros. for $80 million.

Tol Eressea

Nov 20 2012, 4:27am

Post #1 of 10 (578 views)
The Tolkien Estate is sueing Warner Bros. for $80 million. Can't Post

This has nothing to do with Peter Jackson or any of the movie production but specifically is aimed at the merchandising.

They are aiming the lawsuit at Digital Media and Casino's who have abused the licensing agreement.

Here's the Deadline Article.


Here is the legal complaint.


Middle Earth is New Zealand!

"Question everything, embrace the bad, and hold on to the good."

(This post was edited by Owain on Nov 20 2012, 4:28am)


Nov 20 2012, 4:45am

Post #2 of 10 (354 views)
It's good they started now. [In reply to] Can't Post

This looks like it could take awhile to resolve.

For the record I don't like the idea of LOTR themed online gambling or physical slots even.

(This post was edited by SirDennisC on Nov 20 2012, 4:46am)

Tol Eressea

Nov 20 2012, 5:06am

Post #3 of 10 (346 views)
Yeah I can understand their displeasure... [In reply to] Can't Post

at seeing exploitation.

It seems their issue is directly with new media (digital games/apps etc.) and gambling.

Middle Earth is New Zealand!

"Question everything, embrace the bad, and hold on to the good."


Nov 20 2012, 8:14am

Post #4 of 10 (285 views)
Agreed [In reply to] Can't Post

Though, I hope the $80 million doesn't disappear into the Estate ...

Want Hobbit Movie News? Hobbit Headlines of the Week!


Nov 20 2012, 2:22pm

Post #5 of 10 (261 views)
HAHA, you get what you pay for, WB [In reply to] Can't Post

Awesome, I am all against overmerchandising and these greedy companies, for once they are the ones paying the bills. It's very good that Tolkien Estate takes action against this sort of discreditable profit BS Warner Bros. is farming.

I mean, don't you think it's degrading the whole Tolkien's works' reputation that they sell all kinds of junk in the name of these masterpieces. And even worse, take legal action against completely innocent things like the MERP, wich might even keep up the fans' interest while big companies are fighting for money. Absolutely noone has ever bought or will buy Skyrim for only one mod, and if would i don't think it will hurt in WB's purse...

Pessimists have no disappointments.

(This post was edited by Tigero on Nov 20 2012, 2:24pm)


Nov 20 2012, 3:12pm

Post #6 of 10 (249 views)
I think they have a good case.... [In reply to] Can't Post

... morally, at least, for what they're arguing. Attaching Tolkien's name and work to online gambling is tacky and inappropriate. There should be a line drawn somewhere.


Nov 20 2012, 3:31pm

Post #7 of 10 (243 views)
Completely agree [In reply to] Can't Post

I hope they can get all they ask for from WB who seem to be bullies.

I dislike the amount of merchandising that is being done - i understand it will most likely make more money for WB than the films themselves - as is the case with Star Wars but i dont like it - most of it is tasteless and tacky.


Nov 20 2012, 5:04pm

Post #8 of 10 (225 views)
Amen [In reply to] Can't Post

I was looking at Elbenwald.de today, the bedsheets, the cuddly pillows for Kili and Thorin, the alarm clocks, plush figurines, bobble heads, mugs, it is all just so over the top. Unsure WHO buys this stuff? A collectible figure or a weapon or jewelery replica I get, but this?


Nov 20 2012, 5:43pm

Post #9 of 10 (228 views)
They'll create and use whatever can be sold [In reply to] Can't Post

That's the marchandising these days. They have commercialized the Hobbit and even LOTR into money-making machines. When I saw all the promotions that they made for the films on Hobbit day I was disgusted.


Nov 21 2012, 12:50am

Post #10 of 10 (224 views)
Something tells me this is just the beginning ;) [In reply to] Can't Post

They're going to be very busy!


I really need these new films to take me back to, and not re-introduce me to, that magical world.

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