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Two news stories on NZ's use of the Hobbit in tourism marketing

Ataahua
Superuser / Moderator


Nov 10 2012, 11:05pm


Views: 268
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Two news stories on NZ's use of the Hobbit in tourism marketing Can't Post

Isn't it time we kicked the Hobbit?
Tourism NZ is relying on hobbits to boost a flagging industry, promising that the coming Peter Jackson films will be bigger than the Rugby World Cup. But some experts warn itís a risky strategy and not a true reflection of who we are.


Hollywood's grip on Government
Tourism NZ sought approval from Warner Bros for every aspect of its $10 million "Middle-earth" marketing campaign - even checking with the film studio over issues that did not directly concern it, official papers show.



The second story seems a bit overwrought to me, however the first one is thought-provoking. It'll be interesting to see how The Hobbit's influence plays out in comparison with LOTR's.

Celebrimbor: "Pretty rings..."
Dwarves: "Pretty rings..."
Men: "Pretty rings..."
Sauron: "Mine's better."

"Ah, how ironic, the addictive qualities of Sauronís master weapon led to its own destruction. Which just goes to show, kids - if you want two small and noble souls to succeed on a mission of dire importance... send an evil-minded beggar with them too." - Gandalf's Diaries, final par, by Ufthak.


Ataahua's stories

Subject User Time
Two news stories on NZ's use of the Hobbit in tourism marketing Ataahua Send a private message to Ataahua Nov 10 2012, 11:05pm
    *Wrings hands* Starling Send a private message to Starling Nov 10 2012, 11:16pm
        I remember a story - Ataahua Send a private message to Ataahua Nov 11 2012, 1:20am
            Why on earth Starling Send a private message to Starling Nov 11 2012, 5:28am
    Gosh that second story reminds me of selling one's soul. SirDennisC Send a private message to SirDennisC Nov 11 2012, 2:04am
        I have such mixed feelings about this Starling Send a private message to Starling Nov 11 2012, 5:20am
    Wow is right Shelob'sAppetite Send a private message to Shelob'sAppetite Nov 11 2012, 2:07am
    But Warners does own the film rights, do they not? Aragorn the Elfstone Send a private message to Aragorn the Elfstone Nov 11 2012, 3:14am
        Yes Starling Send a private message to Starling Nov 11 2012, 5:17am
        My main concern Shelob'sAppetite Send a private message to Shelob'sAppetite Nov 11 2012, 9:18pm
    Interesting. easterlingchief1 Send a private message to easterlingchief1 Nov 11 2012, 6:51am
        I think along the same lines as you. Ataahua Send a private message to Ataahua Nov 11 2012, 6:13pm

 
 
 

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