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Ataahua
Superuser
/ Moderator
Oct 13 2012, 8:23pm
Views: 417
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News story: Hobbit tourism scatters more of Tolkien's magic across New Zealand
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This bit caught my eye:
Broadly, New Zealanders are behind Jackson's project, and appreciative of what the films have done for the film and tourism industries (the combined value of the Lord of the Rings trilogy to the New Zealand economy is estimated at more than NZ$700m, or £350m). But reports of "Middle-earth fever" are misplaced. The novelty of the scale and ambition of the Lord of the Rings project has dissipated, and for the most part enthusiasm is muted.
If there is feverishness, it is in the efforts of the tourism industry to "leverage The Hobbit", as the Tourism New Zealand chief executive has put it. The "100% Middle-earth" campaign, it is hoped, will be a shot in the arm for an industry that has seen growth in visitor numbers stall in recent years.
It is all a huge contrast from the Lord of the Rings experience. Back then, tourist operators felt "ambushed" by fans of the films, says Melissa Heath, owner of Southern Lakes Sightseeing, which specialises in Lord of the Rings location tours. "I don't think anyone in New Zealand was ready for it."
The full story is here.
Celebrimbor: "Pretty rings..."
Dwarves: "Pretty rings..."
Men: "Pretty rings..."
Sauron: "Mine's better."
"Ah, how ironic, the addictive qualities of Sauron’s master weapon led to its own destruction. Which just goes to show, kids - if you want two small and noble souls to succeed on a mission of dire importance... send an evil-minded b*****d with them too." - Gandalf's Diaries, final par, by Ufthak.
Ataahua's stories
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News story: Hobbit tourism scatters more of Tolkien's magic across New Zealand
