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The One Ring Forums: Tolkien Topics: Gaming & Collecting:
LEGO Lands 'The Lord of the Rings' and 'The Hobbit'

News From Bree
spymaster@theonering.net

Dec 16 2011, 9:24am

Post #1 of 11 (1138 views)
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LEGO Lands 'The Lord of the Rings' and 'The Hobbit' Can't Post



LEGO fans rejoice! LEGO has secured the rights to develop build-and-play construction sets based on The Lord of the Rings trilogy and The Hobbit! Check out the release below. They've even set up an official site for the line at  TheLordoftheRings.LEGO.com(Thanks to Ringer Dayhiker for the heads up!) 

BURBANK, Calif., Dec. 16, 2011 -- Warner Bros. Consumer Products and The LEGO Group announced today a partnership that awards the world's leading construction toy brand exclusive rights to develop build-and-play construction sets based on THE LORD OF THE RINGS™ trilogy and the two films based on THE HOBBIT™.  The multi-year licensing agreement grants access to the library of characters, settings, and stories for THE LORD OF THE RINGS property, as well as films The Hobbit: An Unexpected Journey and The Hobbit: There and Back Again.  LEGO® THE LORD OF THE RINGS construction sets are slated for a rolling global launch beginning in June 2012 in the United States, with LEGO THE HOBBIT: AN UNEXPECTED JOURNEY scheduled for later in the year.

"Only LEGO, with their expertise in the construction category, is capable of doing justice to the incredibly imaginative environments depicted in the world of THE LORD OF THE RINGS and the two films based on THE HOBBIT," said Karen McTier, executive vice president, domestic licensing and worldwide marketing, Warner Bros. Consumer Products. "These films give life to amazing worlds and characters and we are thrilled to bring fans these products that deliver an imaginative play experience befitting of these beloved properties."

The LEGO THE LORD OF THE RINGS collection will translate into LEGO form the epic locations, scenes and characters of Middle-earth as depicted in all three films, including The Lord of the Rings: The Fellowship of the RingThe Lord of the Rings: The Two Towers and The Lord of the Rings: The Return of the King.

In late 2012, LEGO THE HOBBIT: AN UNEXPECTED JOURNEY will give fans of all ages a chance to build and play out the fantastical story and new characters of the legendary Middle-earth adventures depicted in The Hobbit: An Unexpected Journeyfrom Academy Award®-winning filmmaker Peter Jackson, slated to premiere December 14, 2012.

"Our collaboration with Warner Bros. Consumer Products has delivered numerous worldwide successes in the construction toy aisle with lines like LEGO HARRY POTTER and LEGO BATMAN, introducing us to loyal audiences who love great stories, strong characters and the toys that they inspire," said Jill Wilfert, vice president, licensing and entertainment for The LEGO Group. "It's particularly exciting to now be able to create sets based on the fantasy worlds and characters from THE LORD OF THE RINGS trilogy and the two films based on THE HOBBIT, not only because we know they will foster collectability and creative play, but also because these are two properties that our fans have been asking us to create for years."

Information about the sets and collectible minifigures from both collections will be unveiled at a later date atTheLordoftheRings.LEGO.com.

About The Hobbit: An Unexpected Journey and The Hobbit: There and Back Again
From Academy Award®-winning filmmaker Peter Jackson comes The Hobbit: An Unexpected Journey, the first of two films adapting the enduringly popular masterpiece The Hobbit.  The second film will be The Hobbit: There and Back Again.  Both films are set in Middle-earth 60 years before The Lord of the Rings, which Jackson and his filmmaking team brought to the big screen in the blockbuster trilogy that culminated with the Oscar®-winning The Lord of the Rings: The Return of the King.

The Hobbit: An Unexpected Journey will be released beginning December 14, 2012.  The second film, The Hobbit: There and Back Again, is slated for release the following year, beginning December 13, 2013.

Ian McKellen returns as Gandalf the Grey, the character he played in "The Lord of the Rings" trilogy, and Martin Freeman in the central role of Bilbo Baggins.  Also reprising their roles from "The Lord of the Rings" movies are: Cate Blanchett as Galadriel; Ian Holm as the elder Bilbo; Christopher Lee as Saruman; Hugo Weaving as Elrond; Elijah Wood as Frodo; Orlando Bloom as Legolas; and Andy Serkis as Gollum.  The ensemble cast also includes (in alphabetical order) Richard Armitage, John Bell, Jed Brophy, Adam Brown, John Callen, Luke Evans, Stephen Fry, Ryan Gage, Mark Hadlow, Peter Hambleton, Barry Humphries,Stephen Hunter, William Kircher, Evangeline Lilly, Sylvester McCoy, Bret McKenzie, Graham McTavish, Mike Mizrahi, James Nesbitt, Dean O'Gorman, Lee Pace, Mikael Persbrandt, Conan Stevens, Ken Stott, Jeffrey Thomas, and Aidan Turner.

The screenplays for both The Hobbit: An Unexpected Journey and The Hobbit: There and Back Again are by Fran Walsh,Philippa Boyens, Guillermo del Toro and Peter Jackson.  Jackson is also producing the films, together with Fran Walsh andCarolynne Cunningham.  The executive producers are Alan Horn, Ken Kamins, Toby Emmerich and Zane Weiner, with Boyens serving as co-producer.

The Hobbit: An Unexpected Journey and The Hobbit: There and Back Again are being co-produced by New Line Cinema and Metro-Goldwyn-Mayer Studios Inc. with New Line managing production.

Warner Bros Pictures will be handling theatrical distribution for most of the world and MGM will handle all international television licensing and theatrical distribution for certain international territories for the films.

About The LEGO Group
The LEGO Group is a privately held, family-owned company, based in Billund, Denmark. It was founded in 1932 and today the group is one of the world's leading manufacturers of play materials for children, employing approximately 9,000 people globally. The LEGO Group is committed to the development of children's creative and imaginative abilities. LEGO products can be purchased in more than 130 countries.

LEGO and the LEGO logo are trademarks of The LEGO Group.  © 2011 The LEGO Group.

About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.

WB SHIELD: ™ & © Warner Bros. Entertainment Inc.

About Middle-earth Enterprises
The Saul Zaentz Company d/b/a Middle-earth Enterprises is the holder of worldwide motion picture, legitimate stage, merchandising, and other rights in the literary works of  J.R.R. Tolkien including The Lord of the Rings and The Hobbit.  SZC has been producing and licensing films, stage productions and merchandise based on the Tolkien works for more than 30 years.  Its headquarters are located in Berkeley, California and its Middle-earth Enterprises' website may be found at www.middleearth.com.

© New Line Productions, Inc. All rights reserved. THE HOBBIT: AN UNEXPECTED JOURNEY and the names of the characters, items, events and places therein are trademarks of The Saul Zaentz Company d/b/a Middle-earth Enterprises under license to New Line Productions, Inc.

© New Line Productions, Inc. All rights reserved. THE HOBBIT: THERE AND BACK AGAIN and the names of the characters, items, events and places therein are trademarks of The Saul Zaentz Company d/b/a Middle-earth Enterprises under license to New Line Productions, Inc.

© 2011 New Line Productions, Inc.  All rights reserved.  The Lord of the Rings: The Fellowship of the Ring, The Lord of the Rings: The Two Towers, The Lord of the Rings: The Return of the King and the names of the characters, items, events and places therein are trademarks of The Saul Zaentz Company d/b/a Middle-earth Enterprises under license to New Line Productions, Inc.


ThomasTyndan
Registered User

Dec 16 2011, 2:39pm

Post #2 of 11 (430 views)
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Best of both Worlds! [In reply to] Can't Post

I am super excited for this. There is a lot of potential here, and as a fan of both LoTR and Lego, and of course The Hobbit, I will be buying every set they have to offer.

I cannot wait to see lego Smaug.


Brandybuckled
Lorien


Dec 16 2011, 6:26pm

Post #3 of 11 (394 views)
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Woohooooooo! [In reply to] Can't Post

Now I know what I'm ... I mean my kids are getting for the next couple birthdays! Also, ever since the most recent Harry Potter and PoTC LEGO videogames appeared, I've been praying that those guys could get their hands on The Hobbit.

NAArP since 2011*

*Not An Ardent Purist


sharku
Rivendell

Dec 16 2011, 8:27pm

Post #4 of 11 (378 views)
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I have to say [In reply to] Can't Post

I don't want to rain on anyone's parade, but I have to say that when I saw this, my first thought is that perhaps Christopher Tolkien has a point with respect to protecting his father's literary legacy against marketing and commercialisation.

I'm as hypocritical as the next mass-media consumer - heck, I love the Battle for Middle-earth RTS games - but the more add-ons and tie ins that come along, the more tacky I start to feel about the whole enterprise.

/me wanders off in search of a good book.


FrodoEyes
Rivendell

Dec 16 2011, 8:48pm

Post #5 of 11 (387 views)
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I don't think these are tacky. [In reply to] Can't Post

These are good for children and for introducing Tolkien to a wider, and new, audience. You can learn with Lego and be inspired with Lego. It can feed young imaginations.

What would be tacky, is things like bobble heads and sweet tops! But this kind of merchandise, i wouldn't call tacky. Share the Tolkien love, i say, rather than bottle it up and keep it secret.

'I wish the Ring had never come to me. I wish none of this had happened.'
'So do all who live to see such times but that is not for them to decide. All we have to decide is what to do with the time that is given to us.'


sharku
Rivendell

Dec 16 2011, 9:03pm

Post #6 of 11 (366 views)
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Tack [In reply to] Can't Post

Tack is in the eye of the beholder... which is why I freely admit hypocrisy with respect to the LOTR computer games. Yes, merchandising widens the exposure, and I'm sure money is being made all round, but it's getting pretty far away from a story told to children about a Hobbit living in a hole in the ground. In that sense, even the publication of the book could be seen as commercialisation of the ideas.

One further point, as Lego has become more pre-fabricated, I'n not convinced it feeds imaginations as well as when it was simple bricks that you had to imagine something out of on your own.

I'm starting to sound old. Like Christopher.


eralkfang
Lorien


Dec 17 2011, 2:33am

Post #7 of 11 (399 views)
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On Creativity and LEGOs [In reply to] Can't Post

sharku, I think you might appreciate Michael Chabon's essay "To the LEGOland Station", which is about the evolution of LEGO over the years. He ultimately concludes that kids will be creative, especially if you can dissemble the pieces. It's collected in Manhood for Amateurs, if you are so inclined.

I'm excited for the sets to be released, if only because it's made me realize that I want an itty-bitty LEGO owyn to turn into a keychain. I also really like seeing LEGO tackle the problems of mapping characters onto the standard LEGO body, since they're quite creative.


(This post was edited by eralkfang on Dec 17 2011, 2:33am)


Oiotri
Tol Eressea


Dec 17 2011, 5:29am

Post #8 of 11 (414 views)
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Mixed feelings [In reply to] Can't Post

on the one hand, LEGOs are simply wonderful
on the other hand, a lot depends on how LEGO handles it
I'm guessing LEGO had to really impress Warner (that's who they bought the rights from, right?) from in order to get the go ahead, so they couldn't have botched the job to badly (right???)


..The land of long-forgotten name:
......no man may ever anchor near;
..No steering star his hope may aim,
......for nether Night its marches drear,
..And waters wide no sail may tame,
......with shores encircled dark and sheer.

..O! Haven where my heart would be!
......the waves beat upon thy bar
..For ever echo endlessly,
......when longing leads thy thought afar


Buchanicus
Lorien


Dec 20 2011, 5:23pm

Post #9 of 11 (291 views)
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This is excellent! [In reply to] Can't Post

Can't wait for these sets...saving my money now.

TORn member formally known as ryan1976.


Loresilme
Valinor


Jan 5 2012, 2:06pm

Post #10 of 11 (274 views)
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Sheepishly admits [In reply to] Can't Post

.... I wouldn't mind one of the LOTR figures in a bobble-head Blush. I'm sorry, lol, but it would just be so cuuuuute Laugh!


ThorinII
The Shire


Jan 9 2012, 9:31pm

Post #11 of 11 (380 views)
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Nice! [In reply to] Can't Post

My nephew is going to love them!

 
 

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