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LOTR Online will be Free To Play September 10th!

News from Bree
spymaster@theonering.net

Aug 18 2010, 7:49pm


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LOTR Online will be Free To Play September 10th! Can't Post

WARNER BROS. INTERACTIVE ENTERTAINMENT ANNOUNCES THE LORD OF THE RINGS ONLINE™ WILL BE FREE TO PLAY STARTING SEPTEMBER 10, 2010

Turbine and Codemasters to Release Free-to-Play Version of Award-winning Online Game Across North America and Europe

WESTWOOD, MA – August 18, 2010 – Warner Bros. Interactive Entertainment announced today that Turbine’s The Lord of the Rings Online™ (LOTRO) will introduce its innovative new pricing model, allowing players to download the game and play for free and purchase expansions, quest packs, items, and account services a la carte from the new LOTRO Store starting September 10, 2010.

Extending its award-winning story, LOTRO delivers the ultimate adventure featuring the massive world of Middle-earth brought to life through state-of-the-art graphics and gameplay, and a rich set of features that until now could only be found in premium subscription-based online games.

“Our LOTRO beta program has been a huge success and we want to thank all of our players who worked with us to get the game ready for launch,” said Kate Paiz, Executive Producer of LOTRO, Turbine. “Our unique pricing model has revolutionized the industry and starting in September, players will be able to choose how they pay for and play one of the world’s best online games and we can’t wait to welcome millions of new players to Middle-earth!”

LOTRO will offer players unlimited choice!

  • Free means Free! – Players will download LOTRO by visiting www.lotro.com and join with millions of other adventurers as they explore the most complete and authentic recreation of Middle-earth ever created and participate in LOTRO’s award-winning epic story up to level 50 for free.

  • Visit the new LOTRO Store! -- The LOTRO Store is loaded with thousands of convenience items as well as expansion packs, premium content, additional character slots, potions, character customization and more! The LOTRO Store is seamlessly integrated into the game and lets the player identify new and exciting ways to enhance and customize their experience using points which can be purchased in the store or earned through gameplay.

  • Be a LOTRO VIP! – Players who elect to become a LOTRO VIP will have unlimited access to all premium content, receive priority server access, 5 character slots, a shared bank slot, and a monthly allotment of points to spend in the new LOTRO Store.


The Lord of the Rings Online is the ultimate adventure. This award-winning massively multiplayer online role-playing game delivers an interactive experience brimming with life and filled with the familiar people, places and monsters from the most famous fantasy of all time. From the picturesque surroundings of the Shire to Moria, the most fearsome underground realm ever imagined, players will soon experience the world of Middle-earth for free! For more information, visit www.lotro.com.

About Turbine
Turbine, Inc. is a premier creator and operator of massive, persistent online worlds that foster powerful social gaming communities. Turbine is wholly owned by Warner Bros. Home Entertainment Group and has created some of the world’s most popular and award-winning online games, including The Lord of the Rings Online™, Dungeons & Dragons Online®: Eberron Unlimited™, and Asheron's Call®. For more information on Turbine, its products and services please visit www.turbine.com.

About Middle-earth Enterprises
The Saul Zaentz Company d/b/a Middle-earth Enterprises f/k/a Tolkien Enterprises (SZC), is the holder of worldwide motion picture, legitimate stage, merchandising, and other rights in the literary works of J.R.R. Tolkien including The Lord of the Rings and The Hobbit. SZC has been producing and licensing films, stage productions and merchandise based on the Tolkien works for more than 30 years. Its headquarters are located in Berkeley, California and its Middle-earth Enterprises website may be found at www.middleearth.com.

About Codemasters
Codemasters is a leading developer and publisher of best-selling interactive entertainment products for a global audience across multiple gaming platforms and channels. Established in 1986, the company’s dominant brands include Colin McRae DiRT, Race Driver GRID, Overlord and Operation Flashpoint; the company recently secured the exclusive worldwide video game rights to FORMULA 1. Codemasters is headquartered in Warwickshire UK, with North American operations based in Universal City, California. The company also maintains operations in Germany, France, Spain, Benelux and Malaysia. Codemasters receives over two million visitors to its web site every month, discover why at www.codemasters.com.

About Warner Bros. Interactive Entertainment
Warner Bros. Interactive Entertainment, a division of Warner Bros. Home Entertainment Group, is a premier worldwide publisher, developer, licensor and distributor of entertainment content for the interactive space across all current and future platforms, including console, handheld and PC-based gaming for both internal and third party game titles.

THE LORD OF THE RINGS ONLINE™ interactive video game © 2010 Turbine, Inc. and patents pending. All rights reserved. Middle-earth Poster Map © 2007 The Saul Zaentz Company, d/b/a Middle-earth Enterprises f/k/a Tolkien Enterprises (SZC), under license to Turbine, Inc. All rights reserved. “The Lord of the Rings Online”, “Siege of Mirkwood”, Middle-earth Enterprises logo, “The Lord of the Rings” and the names of the characters, events, items and places therein are trademarks or registered trademarks of SZC under license to Turbine, Inc. Turbine and the Turbine logo are trademarks or registered trademarks of Turbine, Inc. in the U.S. and/or other jurisdictions. All other trademarks are the property of their respective owners.

Subject User Time
LOTR Online will be Free To Play September 10th! News from Bree Send a private message to News from Bree Aug 18 2010, 7:49pm
    Ack! They are wearing us down precious... SirDennisC Send a private message to SirDennisC Aug 19 2010, 2:28am
        *ala Mr. Burns* Excellent...... Legalize_Athelas Send a private message to Legalize_Athelas Aug 19 2010, 2:32pm
        Brilliant marketing Kangi Ska Send a private message to Kangi Ska Sep 8 2010, 9:15am
            Yep! Donry Send a private message to Donry Sep 8 2010, 4:02pm
            And they make a boatload of cash. Same same. Legalize_Athelas Send a private message to Legalize_Athelas Sep 8 2010, 4:25pm
                They want paying customers. Zombies are OK if they have cash for special options. Kangi Ska Send a private message to Kangi Ska Sep 8 2010, 9:56pm
    I may just start playing this! aranelthehobbit22 Send a private message to aranelthehobbit22 Aug 19 2010, 10:53pm
        If you only knew the power of the Dark Side..... Donry Send a private message to Donry Aug 19 2010, 11:24pm
            You're gravely mistaken, you won't convert me as you did my father . . . aranelthehobbit22 Send a private message to aranelthehobbit22 Aug 19 2010, 11:36pm
                Its a blast of a game... Donry Send a private message to Donry Aug 19 2010, 11:48pm
                Cookies, and pies! Legalize_Athelas Send a private message to Legalize_Athelas Aug 20 2010, 12:45am
                    I will! aranelthehobbit22 Send a private message to aranelthehobbit22 Aug 20 2010, 4:46pm
    This sounds good Galadhwen Send a private message to Galadhwen Aug 20 2010, 11:19am
    Good news! the_argonath Send a private message to the_argonath Aug 26 2010, 4:24pm
        I find Donry Send a private message to Donry Aug 26 2010, 5:44pm
    For all newbies looking to start playing LOTRO on the 10th: Legalize_Athelas Send a private message to Legalize_Athelas Aug 26 2010, 9:03pm
        Great Idea.... Donry Send a private message to Donry Aug 27 2010, 5:20am
            New Players NestorM Send a private message to NestorM Aug 28 2010, 7:38am
                hi Nestor... Donry Send a private message to Donry Aug 29 2010, 12:45am
                    The Shire and Breeland NestorM Send a private message to NestorM Aug 29 2010, 1:14am
                        What would we do without Inns? Legalize_Athelas Send a private message to Legalize_Athelas Aug 29 2010, 5:33am
            Hey Donry... SwimIrish Send a private message to SwimIrish Aug 29 2010, 10:38pm
                Suggestions NestorM Send a private message to NestorM Aug 30 2010, 2:39am
                    Welcome to the world of LOTRO! ihs Send a private message to ihs Sep 2 2010, 4:37pm
                        I should have known that! NestorM Send a private message to NestorM Sep 3 2010, 3:04am
                            No worries! Legalize_Athelas Send a private message to Legalize_Athelas Sep 3 2010, 2:48pm
                        I'm going to give the Warden a shot Legalize_Athelas Send a private message to Legalize_Athelas Sep 3 2010, 2:10pm
                            Great points! ihs Send a private message to ihs Sep 3 2010, 2:30pm
                                I have one of each class. RosieLass Send a private message to RosieLass Sep 3 2010, 3:20pm
                                    Only 5 days until LOTRO Free-to-Play! NestorM Send a private message to NestorM Sep 5 2010, 9:52pm
                                        just as good of a time to start as any 13thHour Send a private message to 13thHour Sep 8 2010, 12:11am
                                            We're trying to Donry Send a private message to Donry Sep 8 2010, 1:49am
                Hi SwimIrish Donry Send a private message to Donry Aug 30 2010, 5:06pm

 
 
 

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