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The One Ring Forums: Tolkien Topics: Movie Discussion: The Hobbit:
Great question!

Tol Eressea

Jan 11 2013, 8:07am

Views: 546
Great question! [In reply to] Can't Post

One that I think fans are all definitely asking.


The marketing of the movies depends on interesting variables to be sure. Bear with my thinking below, if you will.

My opinion is that The Hobbit movies don't have the same challenging perceptions/obstacles to overcome that the LOTR trilogy did. This isn't to say they don't have any challenges/obstacles. In fact, they do as we have already seen (good heavens just getting them made). Nevertheless, with the LOTR the following were some factors to consider in terms of how the film was marketed:

- "Impossible book to adapt"
- Getting a studio to buy into more than one movie for the adaptation.
- A very small movie audience for the genre (fantasy)
- The internet was in it's infancy, no social networking, no mobile devices (as they are today)
- Slow turn around time on VHS and DVD distribution of the movies back then.

So a lot of the marketing tactics (i.e. appending trailers on to the end of the existing movies while in theaters) was in an effort to keep interest alive.

With the LOTR trilogy being a massive critical/fan success, Oscars, huge box office numbers, huge dvd sales etc. those movies cemented their place in movie immortality. The residuals are still huge for LOTR and new fans are gained yearly... through BluRay and internet streaming options (iTunes etc.) as well as all of the merchandising etc.

So any derivative "content" is now instantly interesting to a large group of people.

But flash forward to today. The Hobbit doesn't face some of those old obstacles:

- "Impossible book to adapt" (I understand that there are some who disagree for both books.)

It wasn't really a question of "if" but "when" for this latest adaptation. Thus anticipation is subsequently huge, predicated on previous success.

- With that success, comes a built in huge fan base for these movies, something New Line was unassured of prior to the trilogy.

- The internet is apart of our lives now. We don't move without it. Back then, magazines, newspaper, radio, and television were still major players in marketing. While they still have a say today, the internet is now the dominant player in marketing communication. It was in it's infancy when Fellowship was coming on the horizon.

So with all of this being said, I'm not sure we will see an appended teaser/trailer for the second and final act. Maybe we will. I think it would be fun for the fans. PJ loves his fans.

But I think he uses his production diaries or VLOGs as a direct connect now with the fan base as well as Facebook for fun little teaser moments.

I think the trailer for part 2 won't pop up until the summer as stated.

Part 1 has been a massive success financially (it will break the $1 Billion dollar mark when it's all said and done) and while critics may not have loved it, the majority of fans do... which is ultimately what counts.

We already know there will be Extended Editions (PJ has said as much) and the turn around for BluRays is a lot faster than DVDs used to be.

In other words, momentum will continue to build to part 2 so they don't really NEED to do what they used to. That doesn't mean they won't. Like I said, an appended teaser would be fun... but something tells me Peter is holding his cards a little closer to the chest.

With the divisive criticism of 48fps, the less than positive critical review for part 1 (critics bore me), and now the "below the line" Academy Awards nominations (which are fantastic by the way, congrats PJ and Co.!!!) I think he will spend his time with the fans in the VLOGs and keep at his vision.

My guess is that we will see a full on trailer attached to "Man of Steel" in the summer. Warner Bros. is relying on MoS to be its huge summer tentpole as well as a movie to kick off a huge reboot of it's DC comic movies... movies that will be made for many years beyond The Hobbit. There is already huge buzz around it. So you know that the first weekend is going to be massive. They want all those eyes to see a great trailer for The Hobbit: The Desolation of Smaug. And PJ is not going to miss his chance for the wow factor.

Seeing as how the edit is nearly finished for Part 2 that means they have almost a full year for any pickups, refining VFX, color grading, sound mixing or in short - FINISHING.

You know that they want this second movie to be bigger and better and help to build to that final act but part 2 has to be incredible.

People expect it to be. Smaug has to be THE dragon of all dragons. And the darker and more dangerous starts to really kick in.

Anyway... sorry for the long winded post. Those are just some thoughts that have been swirling around in my head. Looking forward to whatever we get.

Middle Earth is New Zealand!

"Question everything, embrace the bad, and hold on to the good."

(This post was edited by Owain on Jan 11 2013, 8:07am)

Subject User Time
When will we see a Desolation of Smaug trailer/sneak peak?? kbdiggity Send a private message to kbdiggity Jan 11 2013, 5:09am
    I hope so. Mooseboy018 Send a private message to Mooseboy018 Jan 11 2013, 5:31am
    There was an article/interview a week or two ago Joe20 Send a private message to Joe20 Jan 11 2013, 5:33am
    Great question! Owain Send a private message to Owain Jan 11 2013, 8:07am
        Thanks peace1993 Send a private message to peace1993 Jan 11 2013, 7:01pm
    Not until we're all bored of AUJ! / DanielLB Send a private message to DanielLB Jan 11 2013, 9:23am
        So, you're saying Kullervo Send a private message to Kullervo Jan 11 2013, 1:19pm
    PJ carries the film with him on a thumb drive? stoutfiles Send a private message to stoutfiles Jan 11 2013, 1:32pm
        Why? Joe20 Send a private message to Joe20 Jan 11 2013, 1:52pm
            Wouldn't you rather see the finished product, rather than a (stolen) unfinished version? ;-) / DanielLB Send a private message to DanielLB Jan 11 2013, 1:57pm
                I would like to see both stoutfiles Send a private message to stoutfiles Jan 11 2013, 2:13pm
                    If an unfinished version of TDOS leaked ... DanielLB Send a private message to DanielLB Jan 11 2013, 3:46pm
        Maybe it's a safety drive... Lightice Send a private message to Lightice Jan 11 2013, 2:12pm
            That's even more risky! DanielLB Send a private message to DanielLB Jan 11 2013, 3:44pm
                It's certainly not the only copy. Lightice Send a private message to Lightice Jan 11 2013, 4:00pm
                    I remember seeing him say that on Colbert Kimtc Send a private message to Kimtc Jan 11 2013, 4:51pm
    I hope... MorgolKing Send a private message to MorgolKing Jan 11 2013, 5:27pm
    I recall Rostron2 Send a private message to Rostron2 Jan 11 2013, 6:39pm
        Is this the sort of thing they announce, or do people see it and post? Kimtc Send a private message to Kimtc Jan 11 2013, 6:44pm
            The Two Towers trailer attached to FOTR was announced by the production company. Ataahua Send a private message to Ataahua Jan 11 2013, 7:26pm
                the truth is... kbdiggity Send a private message to kbdiggity Jan 13 2013, 10:35pm


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