The One Ring Forums: Tolkien Topics: Movie Discussion: The Hobbit:
so is WB ever going to.....whats the word im looking for



TheCoon
Lorien

Sep 12 2013, 8:19pm


Views: 1822
so is WB ever going to.....whats the word im looking for

PROMOTE THIS FILM!? I FEEL LIKE US TOLIKIEN DIEHARDS ARE THE ONLY ONES WHO KNOW THIS FILM EXISTS WE HAVE GOTTEN ZILCH SINCE THE TRAILER OR THE LAST VLOG I CANT EVEN MEMBER WHICH CAME LAST AND THE FILM IS THREE MONTHS AWAY I AM REALLY WORRIED FOR THE BOX OFFICE NOW UNLESS MARKETING RAMPS US QUICK

(This post was edited by Altaira on Sep 13 2013, 12:54am)


Eruonen
Valinor


Sep 12 2013, 8:26pm


Views: 1053
I wouldn't panic though the marketing is somewhat lax.

As I noted awhile ago, I never saw the DOS trailer after any movie when it was supposed to be shown. People will get the promos several weeks before it comes out (I bet after October as part of the holiday movie push.. I think that was similar to AUJ, right?

http://www.bloomberg.com/...-sales-increase.html
Time Warner Beats Profit Estimates as Ad Revenue Increases
By Edmund Lee - Aug 7, 2013 3:19 PM GMT-0500

"...The Warner Bros. division’s sales gained 13 percent to $2.94 billion, lifted by movies such as “Man of Steel” and “The Great Gatsby.” Time Inc.’s sales dropped 2.9 percent to $833 million..."


(This post was edited by Eruonen on Sep 12 2013, 8:29pm)


Long Hammer
The Shire

Sep 12 2013, 8:31pm


Views: 1046
just remember

the first hobbit movie had the first trailer in Dec. of 2011 - and then didn't start up the next round of trailers until Sept, 2012.

The new trailers will be coming soon - probably on Sept. 22. (if not a little sooner).

The difference for fans is we had a bunch of video blogs from PJ and we are not getting those this time around because all the blogs we saw before were from filming of all 3 movies. Now there is less to show.


TheCoon
Lorien

Sep 12 2013, 8:34pm


Views: 1094
This film wont make near as much as AUJ in the box office

if promotion doesnt ramp up soon

(This post was edited by Altaira on Sep 13 2013, 12:54am)


Bombadil
Half-elven


Sep 12 2013, 9:17pm


Views: 949
TC...SHOUTING won't change anything...///

 


DanielLB
Immortal


Sep 12 2013, 9:37pm


Views: 941
I can't say last year was much different ...

Apart from the second trailer, and a lot of news surrounding it, all we really got was new pictures and couple of pieces of merchandise related news. That's pretty much the same as it is today.

See here, here, and here.

A new trailer and/or vlog will be planned for just around the corner. I think it's a case of being patient. Smile One trailer is enough to kick start interest in general movie goers. Both Peter Jackson and Warner Bros. are keenly aware of how to promote a film.



Welsh hero
Gondor


Sep 12 2013, 10:43pm


Views: 878
You promote a film much closer to when that film is released

From end of this month onwards there will be a lot of promotion

-Irfon

Twitter: @IrfonPennant
middle earth timeline FB: https://www.facebook.com/MiddleEarth1


Noria
Gondor

Sep 12 2013, 11:37pm


Views: 826
I agree with Welsh hero. Stay calm. It will come.

AUJ itself had already prepared the way for DoS to an extent and the promotion of the EE coming in November will be another reminder to casual fans.

I bet that pretty soon WB's promotional machine will get busy -another trailer, TV spots, interviews etc.

I think that the vlogs are PJ's gifts to us die-hard movie fans, not really intended to promote the movie to the general public.


TheCoon
Lorien

Sep 13 2013, 12:38am


Views: 776
mayb ur right

but if it was me id be shoving this film down the peoples throats for several months

(This post was edited by Altaira on Sep 13 2013, 12:54am)


Nira
Lorien


Sep 13 2013, 1:02am


Views: 799
Don't want it confused with AUJ

AUJ was in theaters for a while into 2013. They don't want people to think they have already seen "the Hobbit movie." I could watch Hobbit commercials every day, but I can see how it's better to have a big gap of time between sequels so all the would-be-fans are on the same page.

"Why, to think of it, we're in the same tale still! It's going on. Don't the great tales never end?" -Samwise


QuackingTroll
Valinor


Sep 13 2013, 11:19am


Views: 614
Indeed, the usual marketing strategy is to ignore things like "hobbit day/week"

These kinds of days for franchises are usually times when marketing isn't necessary, because the day its self acts as a kind of advert, where fans do all kinds of things that inadvertently promote the franchise.

However, 22nd of September is just too perfect a time to begin advertising for DoS, even if it wasn't Hobbit day, it would still be the most likely time for a promotion, because it marks about 12 weeks from the movie's release.

I think they might stay quiet and let 22 Sept do its job by advertising for them. And then I think they'll release a trailer about a week later (Just after Hobbit week dies down). Wink My predictions are often fairly accurate, so you can note that one down in your diary if you want. Smile


dormouse
Half-elven


Sep 13 2013, 11:23am


Views: 639
Hey, steady on there!

The promotion is starting. Not an avalanche yet, just a quiet drip-feed. I was in my local bookshop this morning and noticed a stand with The Hobbit board game and The Hobbit Monopoly, and Hobbit toys and key rings and stuff, all new since last week. There's the Annual too...

It's OK, I'm sure. No point in promoting it too soon - they don't want people to get all excited about it now and forget it in two months time. Be patient - it'll come.


JWPlatt
Grey Havens


Sep 13 2013, 2:48pm


Views: 562
WB


In Reply To
but if it was me id be shoving this film down the peoples throats for several months


I think corporate types like WB know how to sell. And I'm pretty sure they'll do it with good grammar, including punctuation, to make it comprehensible.


(This post was edited by JWPlatt on Sep 13 2013, 2:49pm)


Semper Fi
Rohan


Sep 13 2013, 4:08pm


Views: 541
They don't need to oversell a known property with a big fanbase

It's original movies and franchise starters that need 24-7 promo blitz to create awareness but not an established franchise like this.

"RadagaStoner deserves no mercy!" Tauriel the Radagast Slayer, the Chief of Inglorious Elfguards

Tauriel saved us from Itaril. Never forget.



Snaga
Lorien


Sep 13 2013, 11:12pm


Views: 461
Whether or not I get mad at WB will be determined in November

When the EE's of AUJ come out.

The appendices and extra content in the LOTR EE's were a mainstay for my family for years, and we watched them over and over. I've been concerned that WB would pressure Peter Jackson into going light on the extra content as a lot of studios have seen expanded blu-ray as not all "the thing" when it comes to profit.

The descriptions I've seen of the upcoming release looks promising, but I admit I'm still a little worried.

"Alas for Boromir! It was too sore a trial!"

-Faramir


AinurOlorin
Half-elven


Sep 13 2013, 11:55pm


Views: 437
Agreed. There will probably be a Vlog this month. Then, in October, I'd expect trailer 2

as well as the fact that AUJ will be rotating (and is already being promoted) on HBO, and with November, EE release and heavy promotion for the movie.

In Reply To
From end of this month onwards there will be a lot of promotion


"Hear me, hounds of Sauron, Gandalf is here! Fly if you value your foul skins, I will shrivel you from tail to snout if you step within this circle!"

"Do not be to eager to deal out death in judgement. Even the very wise cannot see all ends."


Patty
Immortal


Sep 14 2013, 1:08am


Views: 450
Yeah, I agree with whomever it was on here that said..

it will undoubtedly be ramped up in a major way with the Nov.5 th release of The Hobbit AUJ EE. They will sell each other.

Permanent address: Into the West






Semper Fi
Rohan


Sep 14 2013, 10:55am


Views: 410
EE is fandom event rather than general audience one

So that wouldn't give them enough exposure. However, according to many media outlets, a super storm and a hurricane are coming in November so tentpoles would want to attach their trailers to those forces of nature for maximum exposure.

"RadagaStoner deserves no mercy!" Tauriel the Radagast Slayer, the Chief of Inglorious Elfguards

Tauriel saved us from Itaril. Never forget.



dormouse
Half-elven


Sep 14 2013, 1:08pm


Views: 391
Not sure if you're being serious here...

...but if you are, storms and hurricanes however devastating, only affect very restricted areas and limited populations. Besides, their effects are so negative, who would want to use them for publicity...?

No, it doesn't make any sense at all, I must be misunderstanding you. What did you mean?


(This post was edited by dormouse on Sep 14 2013, 1:10pm)


Skaan
Lorien


Sep 14 2013, 1:17pm


Views: 389
He/she probably means

A storm of marketing, hype and publicitySmile


Semper Fi
Rohan


Sep 14 2013, 1:36pm


Views: 386
End of the year most anticipated movies

Various media outlets are picking insane interest in 2 November movies which they rank as #1 and #2 most anticipated by a large margin. Actually, the margin between #1 and #2 is even more staggering than between #2 and #3. So WB would definitely want to attach the trailer or one or both. It looks like some records will be broken in November and Iron Man 3 may hold its horses as far as boxoffice winner goes.

"RadagaStoner deserves no mercy!" Tauriel the Radagast Slayer, the Chief of Inglorious Elfguards

Tauriel saved us from Itaril. Never forget.



dormouse
Half-elven


Sep 14 2013, 1:54pm


Views: 377
OK - I get it now...

... funny old thing, language!


Noria
Gondor

Sep 15 2013, 12:01am


Views: 315
Semper, I'm not quite sure why you are being coy about naming these movies,

but I assume that you're referring to Ender's Game, Thor II and Catching Fire. All look like fun movies and I may see them all but you never know what's going to fall flat, despite all the hype in the world.

Are any of them WB movies or are trailers attached to any movie of the same general type?


TheCoon
Lorien

Sep 15 2013, 2:18am


Views: 341
if i had to make an educated guess

i bet the next trailer is with that awful gravity film since wb is hyping the visuals to death i just cant wait!!!! 3 months away from antoher 3 hour tour ( not a gilligans island refrence) of middle earth!!!!!!!! we just got a new cinemark the old theater i mentioned last year the one i hadnt been to in years but it hsd the hfr was a cinemark i wonder if the new place will have hfr automatically or if ill have to go to the old one again (cause ill do it it was AMAZING)

(This post was edited by Altaira on Sep 15 2013, 6:12pm)


JWPlatt
Grey Havens


Sep 15 2013, 4:00pm


Views: 254
Punctuation, etc.

Please use capitalization, commas and periods. They are your friend. It is quite difficult to read posts without them, or take them seriously. I'd rather see and enjoy your message than just dismiss the mess.


AinurOlorin
Half-elven


Sep 15 2013, 6:23pm


Views: 133
Catching Fire is likely to exceed Smaug gross, Thor II is likely to fall just under it.

If Thor sees approximately the same Avengerslinked boost in interest that Iron Man saw, that movie should make around 275 to 290 million dollars, solidifying it as a blockbuster, but leaving it shy of An Unexpected's take. Assuming that Desolation does about equal to or better than An Unexpected's pick up, that should keep An Unexpected in good stead to come in at number 3 for the year, behind Iron Man 3 and Catching Fire, provided that Catching fire does as well as Hunger Games. An Unexpected out performed Hunger Games massively on the International measurement, and Desolation will likely do the same. But all is uncertain prognostication at this point.

In Reply To
Various media outlets are picking insane interest in 2 November movies which they rank as #1 and #2 most anticipated by a large margin. Actually, the margin between #1 and #2 is even more staggering than between #2 and #3. So WB would definitely want to attach the trailer or one or both. It looks like some records will be broken in November and Iron Man 3 may hold its horses as far as boxoffice winner goes.


"Hear me, hounds of Sauron, Gandalf is here! Fly if you value your foul skins, I will shrivel you from tail to snout if you step within this circle!"

"Do not be to eager to deal out death in judgement. Even the very wise cannot see all ends."


StarGodziller
Bree


Sep 15 2013, 9:42pm


Views: 111
I remember...

...Return of the King didn't get much promotion either until September 2003 when the first and only trailer came out. The first time we got to see footage of it was on the Two Towers DVD.


(This post was edited by StarGodziller on Sep 15 2013, 9:45pm)


Semper Fi
Rohan


Sep 15 2013, 11:43pm


Views: 93
None is a WB movie

and studios don't always attach trailers to their movies. They simply go with the best exposure they can get or exposure to the right audience (it's pointless to attach a Woody Allen trailer to Iron Man 3, for example). WB attached TDKR prologue to Mission Impossible 4 on IMAX which is a Paramount movie I think.

I'm not really coy, just don't feel like promoting other movies after a little incident I had with another movie praise that I had in a similar thread. But to answer your question about falling flat, Ender's Game could be that. Other two just have way too much anticipation on their side to miss out on a strong opening weekend.

"RadagaStoner deserves no mercy!" Tauriel the Radagast Slayer, the Chief of Inglorious Elfguards

Tauriel saved us from Itaril. Never forget.



StarGodziller
Bree


Sep 15 2013, 11:57pm


Views: 99
I confess

I saw Pacific Rim (which I personally loved) twice but I was really disappointed that there was no Desolation of Smaug trailer attached to either showing I went to. I thought it was really odd given it was a geek oriented 3-D Warner production and would have been a perfect opportunity to show it. They showed Unexpected Journey trailers at pretty much all the showings of Dark Knight Rises I saw. Also no Desolation trailer shown before the screening of Elysium I saw either which is also kind of funny given Blomkamp's connection to Jackson and the fact that Weta was involved.


(This post was edited by StarGodziller on Sep 15 2013, 11:58pm)


Semper Fi
Rohan


Sep 16 2013, 12:16am


Views: 95
It doesn't work that way

Neither Pacific Rim nor Elysium had strong tracking, so it would be a waste of money to attach trailers to them. Especially since they are more geek oriented than mainstream oriented movies. You don't need to promote Hobbit to geeks who already have the ticket so to speak. You need to catch casual viewers who are on the fence. For example, Tauriel-oriented trailer with Catching Fire would send the message "if you like Katniss, maybe you check out another female archer." It doesn't have to work, fangirls could dismiss the Elf as an imitator and get put off by fantasy,etc but they could also be interested. Theirs is to try and reach a portion of that audience. Or trailer with Thor 2 would send the message that if you like Thor battles and fantasy worlds, not to mention hot men, maybe you check out Hobbit's battles, worlds and men. Smile

Also, outside of movie buffs nobody knows or remembers that Jackson produced District 9 so attaching his trailer to former protégé's movie wouldn't mean anything. Same goes for effects studio. WETA isn't exactly a household name cause effects studios usually aren't. They are more stealth, background wizards.

"RadagaStoner deserves no mercy!" Tauriel the Radagast Slayer, the Chief of Inglorious Elfguards

Tauriel saved us from Itaril. Never forget.



TheDragonKhan
The Shire

Sep 17 2013, 12:59am


Views: 71
lol

some clown on imdb just posted "oh noes still no blog i think it might be delayed" filming is done. :)


(This post was edited by Altaira on Sep 17 2013, 3:59am)


TheDragonKhan
The Shire

Sep 17 2013, 1:01am


Views: 82
it will be like this

DOS
CF
THOR