Feb 6 2013, 8:12pm
considering the following. (All of which Warner Bros. had to put forth an investment in which to bring to us AND all of which we pay nothing for.)
I'm going to politely disagree...
1. We have free access to behind the scenes mini-documentaries throughout production. The VLogs. It should be noted that these are about as exclusive and inside as it gets... until after a movie is released and we see all of the in depth behind the scenes features.
2. We have free access to an official website with free music, games and downloads (something that a lot of franchise films charge access to under the guise of a club... i.e. Star Wars and Harry Potter)
3. The premiere of the film was streamed over the internet for free worldwide from New Zealand.
4. The premiere of Misty Mountains was streamed for free as was the entire Howard Shore Score for the movie.
4. The Mobile app was completely free
5. We will all have free access to any future production diaries, web downloads, apps for the remaining 2 movies.
This is a LIVE special event to help promote:
A. The home release of TH:AUJ (People are already paying for it)
B. Kickoff interest in the next installment
As someone who has worked on LIVE streaming events over the web, there is a significant cost incurred to feed the kind of audience that will be watching. How much of the bill should Warner Bros. foot for the fans?
There will be an edited version of this special event, for free, for those who chose to wait for the Extended Editions or simply opt out of, which means you will get to see at least a part of it... for free.
The only people this will disappoint are those who want the Extended Editions, which fans here, assume is the wider audience.
The fact that Warner Bros. and Peter Jackson have already confirmed that there will be an Extended Edition (which cost more anyway) means that they lose out on sales of the initial release... they didn't have to tell us that. We know that it will be in time for the Holidays this year.
How is this corrupt? A company has legally licensed the work, put in all of the effort to make that work (including huge financial investment in pre-production, production, post-production, marketing and distribution), and is now releasing the movies in different flavors for different tastes, with 1 option as an incentive for people to buy this release so that they can have an exclusive LIVE event look at what's coming.
Is it greed when a restaurant charges extra for a side choice in addition to the meal they are offering? If so, what should be free and who pays for it if you are the consumer (who has no investment in the preparation/delivery but merely the consumption).
Should The Lord of the Rings and The Hobbit be sold at all since they have made mountains of money since first being published and are engrained in world-wide cultures as timeless stories? How much money is enough for the Tolkien Estate?
Middle Earth is New Zealand!
"Question everything, embrace the bad, and hold on to the good."
(This post was edited by Owain on Feb 6 2013, 8:13pm)