Oct 11 2007, 7:28pm
... I'm not PJ! Though I am short, fat and bearded!
but I know the man's got WAY too much to do to be hanging out here.
I hope you decide to stay. In lieu of PJ we'll listen to how you would film it. Do you think they'd wait and attach it to the GC movie midway through its run, like they did the trailers for the other two films? We had a discussion a while back about the appropriateness of linking the two properties ( I am not in favor of it) but I'd love to think it would be a way of announcing that The Hobbit is in fact getting made and made right. Despite all the "spite" I'd love to see New Line totally on board, as they were with the Rings.
If New Line was smart ... and they are -- (much as I'm irritated by their behavior in this particular kerfuffle, you gotta admit, keeping that company going for 40 years took skill, savvy and brains) -- they'll move heaven and earth to get some kind of announcement attached to Golden Compass. Why? Because it's just smart marketing. It's absolutely the perfect target demographic. Golden Compass is the only big fantasy movie they've got on their slate right now so it's kind of a no-brainer to link the two franchises. Heck, look at the very first teaser trailer for Golden Compass ... they've been trying to link it to LOTR from the start.
Will that connection help the Hobbit's eventual box office? Probably not. That's too far off yet. Plus, the Hobbit is going to be a box office juggernaut no matter what. But attaching an announcement trailer would certainly boost awareness, not to mention build a little good will toward New Line among the fan community.
Would a Hobbit trailer help the Golden Compass' box office? Well, there's a good chance it would actually. Silly as it sounds, there's actually some precedent for that. Back in 1999 Fox attached the first Star Wars: Episode I trailer to the movie Meet Joe Black ... and that movie's grosses did, in fact, jump. People were so eager to see the trailer on the big screen, they paid $10 bucks to see a movie they didn't care a wit about. (This was before we had any inkling that the new trilogy was going to leave such a pungent stench in its wake, of course. But we were young and foolish and filled with such crazy hopes and dreams!)
Anyhow, when theater owners complained that people were buying tickets, sitting through the trailer ... and then LEAVING before Meet Joe Black even started, Fox then announced that they would play the trailer at the beginning AND the end of the film. And the promise of a second glimpse kept us geeks (yes, grudgingly, I admit that I was there) in our seats through one of the longest and most boring movies ever made!
Remember, New Line needs our business for this movie. They've got a lot riding on the success of Golden Compass. They're hoping that this new trilogy will be a big part of their company's plans (and their bottom line) for the next five or six years. So the more tickets they can sell to Golden Compass the better.
These are not stupid people. You gotta believe that they're going to want to reach out to the fan community in a positive way to help this new franchise along. They need the LOTR crowd. And what better way to draw us in than to give us what we really, really, really want? It's worth it to them, no matter how many zeroes they have to put on PJ's check!
Of course, take ALL of this with a whole shaker of salt. This is just me thinking with my fingertips. I have no inside knowledge whatsoever. These are merely the idle musings of a short, fat, hairy man with little else to do with his afternoon!
But we can dare to dream, can't we?