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The One Ring Forums: Tolkien Topics: Movie Discussion: The Hobbit:
New Box Office Totals
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Silmaril
Rohan


Feb 18 2013, 1:02pm

Post #51 of 165 (671 views)
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RIGHT! LotR, Hobbit and Game Of Thrones! nothing more. [In reply to] Can't Post

i don't care about the rest...so no, i'm not fed up at all!!!


macfalk
Valinor


Feb 18 2013, 1:02pm

Post #52 of 165 (654 views)
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If not good word of mouth, it had "something", IMO // [In reply to] Can't Post

 



The greatest adventure is what lies ahead.


Estel78
Tol Eressea

Feb 18 2013, 1:06pm

Post #53 of 165 (654 views)
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It is a guarantee for better legs (than in other months), though [In reply to] Can't Post

Yes, it could have been worse. I wouldn't even say reviews were bad (as a whole), just mediocre. Word of mouth was pretty decent i'd guess.


macfalk
Valinor


Feb 18 2013, 1:08pm

Post #54 of 165 (642 views)
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As you said, "better", not guarantee for "good" // [In reply to] Can't Post

 



The greatest adventure is what lies ahead.


imin
Valinor


Feb 18 2013, 1:14pm

Post #55 of 165 (641 views)
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Yeah with that something being unfavourable in comparison to LOTR trilogy, lol // [In reply to] Can't Post

 


Arannir
Valinor

Feb 18 2013, 1:15pm

Post #56 of 165 (639 views)
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Well... [In reply to] Can't Post

... I did not just mean the setting... but also when it comes to effects, for example. LotR stood out in many technical aspects (and artistical) that are much more doable and common now. Unless he goes totally overboard, it would be hard, for example, to make the Bot5A to anything that "you surely have not seen on film before" - a slogan that many would say applied to several aspects of the LotR trilogy (and that in fact was used).

HFR was supposed to be unique, I guess... but it at least partially backfired.


Arannir
Valinor

Feb 18 2013, 1:17pm

Post #57 of 165 (653 views)
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I did not say... [In reply to] Can't Post

... everyone should be fed up. ;)

I just said some may be fed up... especially those who kind of went with the hype back then but were not that impressed to return now of what many might perceive as "more of the same".


(This post was edited by Arannir on Feb 18 2013, 1:17pm)


Arannir
Valinor

Feb 18 2013, 1:21pm

Post #58 of 165 (648 views)
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Word of Mouth vs. Read Critics [In reply to] Can't Post

But wouldn't "friends who had doubts because of the reviews but that were pleasently surprised after seeing the movie" be people spreading good word of mouth? :D



In Reply To
quite a few friends were hesitant about seeing this due to bad reviews but most who went to see it were pleasantly surprised so i think it made $300 million despite having unfavourable word of mouth - certainly in comparison to the lord of the rings which was seemingly loved by nearly everyone when released.



imin
Valinor


Feb 18 2013, 1:36pm

Post #59 of 165 (638 views)
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They have no other friends, haha. [In reply to] Can't Post

But yeah that was stupid of me, you are totally right, haha. Blush


entmaiden
Forum Admin / Moderator


Feb 18 2013, 2:22pm

Post #60 of 165 (619 views)
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Maybe the second two movies, [In reply to] Can't Post

But not FOTR. Fellowship was released a month or so after the first Harry Potter movie, which was expected to be THE box office and critical champion. The industry, and the critics, were astonished at the success of Fellowship.

I think it was the high number of award nominations for Fellowship that convinced New Line to increase the marketing for the remaining two movies.

Until that point, New Line had already sold off the foreign distribution for Fellowship, anticipating a box office disappointment, and had a plan to send the next two movies straight to video.

The Hobbit had much, much more advertising than the Felowship movie. Maybe not as much as the entire LOTR series of movies, but we don't yet know how the entire Hobbit series will be positioned.


Silmaril
Rohan


Feb 18 2013, 2:23pm

Post #61 of 165 (610 views)
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ah, ok. [In reply to] Can't Post

i know what you meant now.


Arannir
Valinor

Feb 18 2013, 2:41pm

Post #62 of 165 (619 views)
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Not sure... [In reply to] Can't Post

... whether this is true and I do not find the source anymore.

But I think I remember reading somewhere that some people at New Line were afraid of a colossal flop when Fellowship hit the cinemas, many fearing Tolkien was seriously outdated in the "Harry Potter" and "Star Wars" era. Plus, with many CGI sequences finalized late in the game, many people simply had no idea how the final movie would look like.

It would make sense that they did not advertise this like THE blockbuster of at least a decade that it eventually grew to be.


I think there were similar fears regarding Titanic... although that was a bit different, since there was one "horror" news from that set every second week and the box office did only speed up after a while (but exploded then).


Glorfindela
Valinor

Feb 18 2013, 2:42pm

Post #63 of 165 (607 views)
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Entmaiden [In reply to] Can't Post

Interesting. I just noticed the advertising much more for LOTR, including FOTR, than for the Hobbit. Perhaps it varied in different countries?


Silmaril
Rohan


Feb 18 2013, 2:50pm

Post #64 of 165 (636 views)
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much less PROMOTION in comparison to Skyfall and Twilight! [In reply to] Can't Post

i always thought that there would be a BIIIIIIG hype about the hobbit movies, that there would be articles in every newspaper, magazines, posters, tv commercials, toys at mc donalds whatever, but there was nearly nothing! and so i think that the film was only seen by people who waited for it, at least in the beginning. it's great that the movie is a success without that hype.


Arannir
Valinor

Feb 18 2013, 3:27pm

Post #65 of 165 (610 views)
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I guess... [In reply to] Can't Post

... there was a lot of hype within the Tolkien/LotR trilogy-fan-community and regular movie-fan-communities.

That is why I can not really judge how a "neutral" person perceived the advertising and the hype around AUJ.

In Germany, most major newspapers and magazines had articles on it around the world premiere (mostly talking about how crazy NZL is about the movies, Air New Zealand, etc.) and then reviews of the actual movie a couple of weeks later.

But I would agree, there was no hype on the scale of the RotK premiere or the Potter/Twilight finales. I also rarely saw TV spots and trailers at the cinema (although I even went to see a few movies I was certain the AUJ trailer should show up).

Still, there was certainly more hype than for your average popcorn flick.

However, at least here in Germany, one reason why the media certainly did not build up much momentum for AUJ was that in late December/January/February newscasting concerning Hollywood movies focuses on the movies with award-buzz. Since AUJ did not have any, I saw much more stories about those movies - especially surrounding the Zero Dark Thirty controversy, Spielberg in general, the movies with German/Austrian influence (Django & Amour) and the snitched Ben Affleck. ;)


(This post was edited by Arannir on Feb 18 2013, 3:27pm)


Estel78
Tol Eressea

Feb 18 2013, 4:07pm

Post #66 of 165 (648 views)
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$300m is official [In reply to] Can't Post

Well, semi official, since we are still dealing with estimates. But i doubt actuals will change that much.


Quote
THE HOBBIT: AN UNEXPECTED JOURNEY: $1.28M 4-Day Weekend (est) / $300.16M Domestic Total



imin
Valinor


Feb 18 2013, 4:09pm

Post #67 of 165 (612 views)
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Flop! [In reply to] Can't Post

Tongue


Estel78
Tol Eressea

Feb 18 2013, 4:10pm

Post #68 of 165 (582 views)
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I dunno about critical [In reply to] Can't Post


In Reply To
But not FOTR. Fellowship was released a month or so after the first Harry Potter movie, which was expected to be THE box office and critical champion.


It was expected to be the box office champion. And it was (by a little).


Silmaril
Rohan


Feb 18 2013, 4:33pm

Post #69 of 165 (565 views)
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CONGRATS!!! [In reply to] Can't Post


In Reply To
Well, semi official, since we are still dealing with estimates. But i doubt actuals will change that much.


Quote
THE HOBBIT: AN UNEXPECTED JOURNEY: $1.28M 4-Day Weekend (est) / $300.16M Domestic Total




Glorfindela
Valinor

Feb 18 2013, 5:16pm

Post #70 of 165 (552 views)
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With regard to effects [In reply to] Can't Post

'when it comes to effects, for example. LotR stood out in many technical aspects (and artistical) that are much more doable and common now. Unless he goes totally overboard, it would be hard, for example, to make the Bot5A to anything that "you surely have not seen on film before" - a slogan that many would say applied to several aspects of the LotR trilogy (and that in fact was used).'

I think there is a noticeable improvement in effects for the Hobbit compared with the LOTR films, which is even more noticeable in the 48 HFR format than in the 2D version. The high frame rate is completely new to cinema, and for me and mine it contributes to a fabulous, immersive experience when it comes to this film – one that I have never had in a cinema before. However, you are right – the LOTR films were groundbreaking in their day, and of course they have many highly creative visual moments.


macfalk
Valinor


Feb 18 2013, 5:18pm

Post #71 of 165 (562 views)
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That stopped being funny a long while ago! [In reply to] Can't Post

Nah, keep it up Cool



The greatest adventure is what lies ahead.


Ataahua
Forum Admin / Moderator


Feb 18 2013, 5:39pm

Post #72 of 165 (551 views)
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I'll be interested to see how films two and three open. [In reply to] Can't Post

Given AUJ's eventual popularity, the reviews for DOS and TABA might be ignored and people could flock to them on the strength of film one.

Celebrimbor: "Pretty rings..."
Dwarves: "Pretty rings..."
Men: "Pretty rings..."
Sauron: "Mine's better."

"Ah, how ironic, the addictive qualities of Sauron’s master weapon led to its own destruction. Which just goes to show, kids - if you want two small and noble souls to succeed on a mission of dire importance... send an evil-minded beggar with them too." - Gandalf's Diaries, final par, by Ufthak.


Ataahua's stories


Owain
Tol Eressea


Feb 18 2013, 5:40pm

Post #73 of 165 (563 views)
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Should be interesting to see how it does in China. [In reply to] Can't Post

Warner Bros. is expecting a big opening there.

We shall see.

Smile

Middle Earth is New Zealand!

"Question everything, embrace the bad, and hold on to the good."


Owain
Tol Eressea


Feb 18 2013, 5:42pm

Post #74 of 165 (555 views)
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Agreed. I think 2 and 3 [In reply to] Can't Post

will be bigger and I think they are going to get more positive reviews because the story get's gradually darker and more complex.

Middle Earth is New Zealand!

"Question everything, embrace the bad, and hold on to the good."


ShireHorse
Rohan

Feb 18 2013, 7:40pm

Post #75 of 165 (556 views)
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The Hobbit in China. [In reply to] Can't Post

Here are some Chinese "coming soon" adverts for the film (press the translate button if you have one):

http://theater.mtime.com/China_Beijing/movie/

Then, if you click on the film, you will see that, so far, it has been awarded 9 stars: no other film beats it on that page. It is the "most anticipated" film in the current top ten. Hope this is a good sign for its popularity when it opens on Feb 22nd.

http://movie.mtime.com/51229/

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