Where's the 25 minute quote? I recall hearing PJ say "15...20...25 minutes", in an AICN interview, which I took to mean that he hadn't made up his mind. Where did he definitively say 25 minutes?
Jackson said 20 to 25 minutes. It's not mass hysteria or a collective hallucination. It was at the "Q&A following a screening of The Hobbit: An Unexpected Journey at Ain’t It Cool News’ Butt-Numb-A-Thon 14 in Austin, Texas" on December 8, 2012.
I think I saw a more recent video where he repeated this. I might try to find it as well.