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The One Ring Forums: Tolkien Topics: Movie Discussion: The Hobbit: WB's marketing team is atrocious.: Edit Log

Aragorn the Elfstone
Tol Eressea

Jun 16 2013, 2:20pm

Views: 1142
WB's marketing team is atrocious.

The trailers, tv spots, etc. for 'An Unexpected Journey' were abysmal compared to what was done for 'The Lord of the Rings' (which has the best trailers I've ever seen, even to this day). Their Hobbit trailers suffer from the same flaw as their Harry Potter trailers. They just throw together a bunch of dialogue and action scenes, without any coherence. Compare that to the trailers New Line did for LotR, where each one was practically a work of art in of itself. Likewise, the tv spots were insanely spoilerific. The later LotR tv spots often spoiled some stunning visual moments, but never crucial character moments. I will never forgive WB for spoiling Bilbo's "You don't have a home, it was taken from you" moment and the Bilbo-Thorin hug. I'm going to do my best to avoid all tv spots this time around.

The only high quality trailer for the trilogy thus far was the first teaser for An Unexpected Journey, which I suspect may have been done with more of PJ's input (considering it's edited more like the LotR trailers, has Shore's music, etc.).

"All men dream; but not equally. Those who dream by night in the dusty recesses of their minds awake to find that it was vanity; But the dreamers of day are dangerous men. That they may act their dreams with open eyes to make it possible."
- T.E. Lawrence

(This post was edited by Aragorn the Elfstone on Jun 16 2013, 2:24pm)

Edit Log:
Post edited by Aragorn the Elfstone (Tol Eressea) on Jun 16 2013, 2:24pm

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