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The One Ring Forums: Tolkien Topics: Movie Discussion: The Hobbit: Was wondering about this ...: Edit Log


Mar 1 2010, 4:38pm

Views: 26928
Was wondering about this ...

Was wondering about this recently myself, although with the success of Avatar I'm sure everyone has.

It also occurred to me the aftermarket might also play a heavy role here. The post-screening DVD sales so many studios count on to significantly add revenue and profits to their bottom line has been in a steep decline. It is certainly playing a role with the demise of MGM and what the sale price for that property should be. I think most studios are now forced to consider new ways to recoup their investments.

Theaters are concerned about the competition home DVD viewing brings to the table, especially in bad economies. Even in good economies the large acceptance of HD television, easy availability of Blu-Ray / DVD's and the cost savings have fostered concerns their audience might prefer to stay home. 3-D offers a new way to differentiate themselves and offer a new experience they hope will propel people off the couch and back into the theaters.

Factor in a justification to charge a higher ticket price along with the success of Avatar ... and I would say this is being considered very, very strongly now. Maybe almost a lock.

"Do not come between the Nazgul and his prey"

(This post was edited by DiveTwin on Mar 1 2010, 4:40pm)

Edit Log:
Post edited by DiveTwin (Rohan) on Mar 1 2010, 4:39pm
Post edited by DiveTwin (Rohan) on Mar 1 2010, 4:40pm

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