hobbit2012
Lindon
Dec 22 2012, 11:10am
Views: 260
|
|
The hobbit weekend numbers - collapsing
|
|
|
From Deadline:
1. The Hobbit: An Unexpected Journey (MGM/WB) Week 2 [Runs 4,100] PG13
Friday $10.5M (-73%), Weekend $31.5M, Cume $145.2M
http://www.deadline.com/...tows-this-is-40-4%2F
What the hell is happening to Hobbit? A 73% drop? This is crashing badly Why isn't the WOM, holidays, etc boosting it?
As is stands, even reaching $250m domestic is in trouble. Oversees is no better - it appears France is dropping 50%, etc.
It looks like Hobbit will be a loss for WB. Assuming the budget for the films is $400m ($200m + $200), times the standard figure of 2 to allow for marketing, theatre cuts and so on, the Hobbit needs at least $800m worldwide to break even.
What are the odds the next 2 movies are cancelled? WB may decide it is better to cut and run now, than spend any more money for the required additional shoots and marketing the next movies and so on.
I'm really worried now. The Hobbit is in trouble. Who would have thought?
(This post was edited by hobbit2012 on Dec 22 2012, 11:12am)
|
